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Light&Wonder Extends Its Partnership with Everi Digital to Expand to New Markets

Light & Wonder Incorporated and Everi Digital expand their long-term partnership and take it to the next level through a new deal. The partnership with Everi Digital, Everi Holdings Incorporated’s online gaming business, will allow Light & Wonder to expand across new markets in the UK, Europe, and Latin America.

Global expansion

light_and_wonder_signs_expanded_deal_allowing_everi_digital_to_further_global_reach_2Light & Wonder’s fans in the UK will be happy to hear that new games from Everi Digital’s impressive portfolio will be available to them through an advanced Light & Wonder online ecosystem.

When it comes to European expansion, the Italian players will get a chance to try some of Everi Digital’s games in the summer of 2024, while other countries will follow the lead and get access by the end of 2024.

Besides the European market, the companies will expand to South America, where the players will be able to enjoy thrilling Everi Digital’s titles from the first quarter of 2024.

Everi Holdings Incorporated became a leader in the industry when it came to providing both land-based and online casinos with fantastic content and advanced products such as financial technology services, player loyalty solutions, and bingo. The company is famous for following the newest trends, including launching fantastic video instant-win style games and perceived skill games that are about to be launched soon.

The partnership between Everi and Light & Wonder was established four years ago, and since then the companies have strengthened their positions in the North American market, offering a range of captivating content to the players in the continent.

Thanks to the success of the previous deals, they decided to expand it further. It means a lot to Light & Wonder since the deal is the latest phase of its long-term iGaming strategy, which includes establishing new partnerships with successful game developers and strengthening its position as one of the leading content providers in the world.

Light & Wonder’s portfolio currently consists of more than 3.500 games developed in-house and obtained from third-party studios. All of them provide a safe and secure gaming experience since they’re enriched with various responsible gaming tools.

Mutually beneficial partnership

Jordan Brent, the Digital Commercialization Vice-President at Everi, said: “This exciting collaboration with Light & Wonder allows Everi Digital to deliver our award-winning engaging gaming entertainment experiences to new players and markets. We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.”

Steve Mayes, the Digital Partnerships Senior Director at Light & Wonder added: “Everi Digital’s content has proven hugely popular with players in North America and we look forward to sharing its games across more of our global network. We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”

Source: Campbell, Alan, “Light & Wonder Signs Expanded Deal Allowing Everi Digital to Further Global Reach”. European Gaming. 2/6/2023.

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Light&Wonder Extends Its Partnership with Everi Digital to Expand to New Markets

Light & Wonder Incorporated and Everi Digital expand their long-term partnership and take it to the next level through a new deal. The partnership with Everi Digital, Everi Holdings Incorporated’s online gaming business, will allow Light & Wonder to expand across new markets in the UK, Europe, and Latin America.

Global expansion

light_and_wonder_signs_expanded_deal_allowing_everi_digital_to_further_global_reach_2Light & Wonder’s fans in the UK will be happy to hear that new games from Everi Digital’s impressive portfolio will be available to them through an advanced Light & Wonder online ecosystem.

When it comes to European expansion, the Italian players will get a chance to try some of Everi Digital’s games in the summer of 2024, while other countries will follow the lead and get access by the end of 2024.

Besides the European market, the companies will expand to South America, where the players will be able to enjoy thrilling Everi Digital’s titles from the first quarter of 2024.

Everi Holdings Incorporated became a leader in the industry when it came to providing both land-based and online casinos with fantastic content and advanced products such as financial technology services, player loyalty solutions, and bingo. The company is famous for following the newest trends, including launching fantastic video instant-win style games and perceived skill games that are about to be launched soon.

The partnership between Everi and Light & Wonder was established four years ago, and since then the companies have strengthened their positions in the North American market, offering a range of captivating content to the players in the continent.

Thanks to the success of the previous deals, they decided to expand it further. It means a lot to Light & Wonder since the deal is the latest phase of its long-term iGaming strategy, which includes establishing new partnerships with successful game developers and strengthening its position as one of the leading content providers in the world.

Light & Wonder’s portfolio currently consists of more than 3.500 games developed in-house and obtained from third-party studios. All of them provide a safe and secure gaming experience since they’re enriched with various responsible gaming tools.

Mutually beneficial partnership

Jordan Brent, the Digital Commercialization Vice-President at Everi, said: “This exciting collaboration with Light & Wonder allows Everi Digital to deliver our award-winning engaging gaming entertainment experiences to new players and markets. We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.”

Steve Mayes, the Digital Partnerships Senior Director at Light & Wonder added: “Everi Digital’s content has proven hugely popular with players in North America and we look forward to sharing its games across more of our global network. We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”

Source: Campbell, Alan, “Light & Wonder Signs Expanded Deal Allowing Everi Digital to Further Global Reach”. European Gaming. 2/6/2023.

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BetMGM Announces Exclusive Partnership with Elon Musk’s X

betmgm_announces_partnership_with_elon_musksXBetMGM, the famous international sports betting and iGaming operator, has announced the establishment of a strategic partnership with X, the huge social network formerly known as Twitter before it was acquired by billionaire Elon Musk.

The agreement will see BetMGM become the exclusive live odds and sports betting partner for X. This is the very first partnership of this kind between a large sports betting and online casino operator and a global social media brand. The odds provided by BetMGM and the operator’s branding will be integrated into X, with each game linking back to the BetMGM mobile application or to its website.

This deal has immense potential for BetMGM because a massive number of sports fans discuss the games of their favorite teams on X. Moreover, news about teams and top athletes are frequently first announced on X, making it a very popular place for sports enthusiasts.

An Unprecedented Opportunity

Adam Greenblatt, the Chief Executive Officer of BetMGM, described X as “the center of the sports world’s conversation 24 hours a day, seven days a week” and admitted that having the operator’s website and application directly accessible from the social media platform is “an unprecedented opportunity to expand” the company’s reach.

Linda Yaccarino, the Chief Executive Officer of X, said that “sports never sleep” on the social media platform and added that the strategic partnership with BetMGM places fans “practically in the front row” at their favorite competitions.

The partnership is mainly aimed at users in the United States who can take advantage of BetMGM’s latest betting odds on professional football, while the other major professional and college sports will follow in the coming weeks. The odds interface gives users a quick way to get into the application or website operated by BetMGM, but the integration between the two platforms will further evolve in the coming months with the addition of new features and functionality.

A Major Player in the Industry

BetMGM was founded in 2018 and it is headquartered in New Jersey. The company was formed as a result of the partnership between MGM Resorts International, the well-known casino operator and entertainment company, and Entain, one the biggest sports betting companies in the world. B

BetMGM has exclusive access to all of MGM’s land-based and online sports betting operations in the United States, along with major poker tournaments and online gaming businesses. The company offers sports betting and online gaming through various prominent brands including BetMGM, Borgata Casino, Party Casino and Party Poker.

Source: “BetMGM and X Sign Exclusive Sports Betting Partnership“. BetMGM. February 9, 2024.

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Playtech and Hard Rock Digital Partnership Reaches First Milestone

playtech_and_hard_rock_digital_reach_first_milestonePlaytech, the global supplier of games and technology for online casinos, has announced the completion of the first phase of its strategic partnership with Hard Rock Digital, the interactive gaming and sports betting division of Hard Rock International and Seminole Gaming.

The partnership was initially announced in March 2023, when Playtech revealed that it had agreed to pay 85 million dollars for a single-digit percentage stake in Hard Rock Digital. The purchase was part of a larger deal between the two sides, a deal which included the right for Hard Rock Digital to license a range of Playtech’s technology solutions and iGaming content.

Since that announcement, Playtech managed to deliver a whole range of games through the Hard Rock Bet platform in New Jersey, which is a proprietary brand of Hard Rock Digital. Among the content delivered we can find RNG slot games, table games and live dealer games as well. Moreover, Playtech developed several table games specifically for Hard Rock Bet, games which feature the operator’s brand.

Hard Rock Digital also licensed the technology solutions and iGaming content provided by Playtech, allowing customers to enjoy a wide range of entertaining and exciting casino games. This was true for the operator’s clients in New Jersey but also any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s content.

Dedicated Blackjack Table Released

The announcement also revealed that the collaboration between the two sides led to the release of a dedicated blackjack table and that more such products will follow, “offering Hard Rock players a customized experience.” The two parties also underlined that this represents “just the beginning of a series of bespoke developments” that will be made because of this partnership.

Hard Rock Digital currently offers online and retail sports betting in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia, while its retail sports betting with an integrated online sportsbook and casino experience is available only in New Jersey. The operator plans to launch its brand in more American states in the future and to expand to other international markets in the coming years.

Jonathan Doubilet, VicePresident for U.S. Business Operations at Playtech, declared himself “delighted” to have reached the first milestone of the collaboration and said he was “excited about accelerating the growing partnership with Hard Rock Digital.”

Grant Williams, Senior Vice President at Hard Rock Digital, underlined that the first dedicated table built together with Playtech is a way to provide “legendary entertainment” to the operator’s players. “We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the U.S. and international markets,” the Hard Rock Digital representative concluded.

Source: “Playtech and Hard Rock Digital Reach First Milestone Bringing RNG Slots, Table Games and Live Dealer Games to North America“. Playtech. February 6, 2024.

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Fanatics Sportsbook Bows in Connecticut After Reaching Lottery Partnership

The Fanatics Sportsbook went live in-person and online in Connecticut on Tuesday, less than two weeks after the sports betting operator struck a deal for market entry.

Fanatics Sportsbook Connecticut sports betting
Fanatics Sportsbooks are opening in Connecticut at 10 retail locations and online. Fanatics gained entry into the state through a partnership with the Connecticut Lottery. (Image: Fanatics Betting and Gaming)

Fanatics Betting and Gaming is a subsidiary of Fanatics Holdings, Inc. Earlier this month, the Connecticut Lottery Corporation (CLC) chose Fanatics as its new sports betting partner after Rush Street Interactive folded on the agreement in March.

A Fanatics spokesperson told Casino.org that Tuesday’s debut is a soft launch. Only the first 2,000 customers who download the Fanatics Sportsbook app in Connecticut and register an account will be accepted. Assuming there are no technical or regulatory glitches, the online sportsbook will open to more bettors on Monday, December 18.

Fanatics is additionally now the retail sportsbook partner of the CLC and is taking bets in person at 10 locations across the state, including at the XL Center in Hartford. Fanatics Sportsbooks are also located in Shelton, Stamford, Windsor Locks, Manchester, New Haven, New Britain, Milford, and Waterbury. Fanatics is working to open a sportsbook in Bridgeport at Total Mortgage Arena.

Connecticut marks the ninth state entry for the Fanatics Sportsbook.

Lottery Sportsbook

Connecticut expanded gaming in 2021 when Gov. Ned Lamont (D) reworked the state’s two Class III gaming compacts with its tribal partners. The revenue-sharing arrangements were amended to allow the Mohegan Tribe and Mashantucket Pequot Tribal Nation, which respectively own and operate Mohegan Sun and Foxwoods, to conduct iGaming and both retail and online sports betting.

In exchange for the expanded gaming, the tribes agreed to partially cede control of its gaming monopoly by allowing the Connecticut Lottery to venture into sports betting. The CLC can operate online and retail sports betting, but not online slot machines and table games, as the tribes can.

The CLC picked Rush Street Interactive as its sportsbook partner in August 2021. The interactive gaming unit of Chicago-based Rush Street Gaming pledged to direct at least $170 million to the Connecticut Lottery during the 10-year agreement.

Rush greatly over-projected the market and fell far short of coming anywhere near its $17 million a year tax pledge. Per revenue reports from the Connecticut State Department of Consumer Protection, Rush Street’s SugarHouse Sportsbook has contributed roughly an average of $300K a month to the state from its online and retail wagering operations.

Rush terminated its CLC agreement, and though a separation fee is presumed, the amount wasn’t publicly disclosed. Fanatics’ agreement with the CLC also has not been made available.

Connecticut taxes sports betting revenue at 13.75%.

Staunch Competition

Fanatics in Connecticut is going up against two industry leaders in DraftKings and FanDuel. Mohegan is partnered with FanDuel and Foxwoods with DraftKings for their iGaming and sports betting operations.

FanDuel is the state sports betting leader. In October, FanDuel’s 13.75% tax on its online sportsbook win amounted to a little more than $1 million. DraftKings paid the state more than $866K. The Connecticut Lottery’s online sportsbook tax totaled $152,600.

Fanatics CEO Michael Rubin isn’t shunning away from the DraftKings and FanDuel-dominated market. The billionaire says it’s his mission to make Fanatics one of the largest sportsbooks in the country.

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