Play’n GO’s footprint in the US has been steadily expanding, with the company experiencing strong growth and game success in key markets. From exclusive partnerships to the release of engaging new online slot titles, Play’n GO is making waves across the country’s iGaming landscape.
George Olekszy, Head of Game Retention at Play’n GO, recently shared insights into the company’s journey and its future plans in the US. At the upcoming G2E Las Vegas event, Play’n GO will be showcasing its games to industry professionals, offering a glimpse into what’s next for the company in the US market.
Looking ahead, Play’n GO is preparing to launch several new titles in the US, including Midnight Princess 100 and Oasis of Dead. Additionally, Rise of Olympus Origins is set to be released around Halloween, building on the success of its predecessor.
Piggy Blitz: A Breakout Success in 2024
One of Play’n GO’s most successful US launches to date has been Piggy Blitz, which was introduced as a BetMGM exclusive in late December 2023 before going live in other licensed states in January 2024.
The game quickly became a hit, achieving the number one spot among newly released games in New Jersey and the second spot across all new US releases within its first month. By February, Piggy Blitz had secured a spot in the top five games overall, speaking volumes about the quality and appeal of the studio’s content among players from the United States.
Colt Lightning Firestorm: Another Hit in the Making
Following the success of Piggy Blitz, Play’n GO has seen another title gaining momentum: Colt Lightning Firestorm. Launched as an exclusive with BetRivers in August 2024, the game has already delivered remarkable results, despite being available exclusively for half of its release period.
Olekszy shared his optimism about the game’s future, stating:
“It’s fair to say the performance has been pretty staggering, made all the more remarkable when you consider it was a single-operator exclusive for half of its US lifespan. We’ll have more firm facts and figures to share in the coming weeks, but it wouldn’t surprise me if Colt Lightning Firestorm became one of our best performing games in the US in the very near future.”
Play’n GO’s Grid Slots Make an Impact with Midnight Princess Power of Love
The Midnight Princess Power of Love release marks Play’n GO’s expansion of its popular Moon Princess series in the US.
Known for pioneering grid slots, Play’n GO has seen great success with titles like Reactoonz and Rise of Olympus 100 in the US market. The company is now seeing similar results with Midnight Princess Power of Love, as it quickly gains traction among players.
A Bright Future for Play’n GO in the US
Since entering the US market in 2022, Play’n GO has expanded its operations to five states-West Virginia, New Jersey, Pennsylvania, Michigan, and Connecticut, entering partnerships with major operators like Rush Street Interactive and BetMGM. With plans for continued growth, the company is positioning itself for long-term success.
As Olekszy pointed out:
“Our hope, like everyone else in the industry, is that more individual states will continue to open up over the coming months and years, and when they do, we’ll be ready. We have a publicly stated goal of being active in every regulated market in the world, and we plan to keep that promise.”
Source:
“Play’n GO – Taking the USA by Storm”, playngo.com, September 11, 2024
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