EGT Digital Expands to the Italian Market Thanks to the Deal with Microgame

EGT Digital keeps expanding across the European continent. The most recent expansion is on the Italian market, thanks to the deal with Microgame, one of the leading companies in the online gaming industry.

A huge milestone for both companies

egt-digitals-gaming-content-enters-the-italian-market-with-microgame- (1)EGT Digital is one of the leading providers based in Bulgaria. Its vast portfolio of games is currently available on 35 betting sites on Microgame’s platform. Among the games included in the offering is a popular jackpot Bell Link, as well as its top-performing titles such as Shining Crown Bell Link, Flaming Hot Bell Link, and Burning Hot Bell Link.

Zornitsa Boncheva, Regional Manager at EGT in Italy, commented on the recent expansion: “We are honored to start a partnership with a well-established company as Microgame, as it allows us to present our gaming content to numerous operators. Bell Link is already widely popular in many countries around the world and has demonstrated excellent results so far. That is why I am confident that it will fully satisfy the preferences of local players as well and will quickly rank among their favorites, which will pave the way for our next highly potential gaming proposals.”

The COO of Microgame, Marco Bedendo, is also satisfied with the recently signed deal and has huge expectations of it. He said: “Being the first in Italy to offer EGT Digital’s titles in our portfolio is an expression of our constant strive to always be at the forefront of the market and reflects our constant commitment to providing the Italian operators and players with a wide and continuously updated portfolio of games.”

Industry leaders

Microgame is one of the leading service providers in Italy. The company offers its customers a range of services, including access to advanced gaming platforms, various gaming products that captivate the attention of players, as well as various solutions that help in improving overall players’ experience.

On the other hand, EGT Digital is a Euro Gaming Technology subsidiary and established its position as one of the leading names in the Bulgarian market. It offers various services and modern products, including the X-Nave platform, CRM services, as well as impressive sports and gaming offerings, and many more unique and advanced services.

This newly established partnership sets a huge milestone for both included parties. This partnership follows other significant deals EGT recently made, such as the ones with VBet, Admiralbet, Player.ro, and other big industry names.

Source: Miller, George, EGT Digital’s gaming content enters the Italian market with Microgame”. European Gaming. January 9, 2024.

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ESA Gaming Expands in Italy Thanks to Partnership with Microgame

ESA Gaming, a leading iGaming provider and aggregator based in Malta, signed a content distribution agreement with Microgame, an Italian online gambling company serving more than 55 Italian operators, to extend its presence in Italia. The agreement includes the official integration of ESA Gaming’s EasySwipe portfolio on the Microgame platform.

Expansion of presence

esa_gaming_takes_content_live_in_italy_with_microgame_With this partnership, ESA hopes to further extend its presence in Italy and introduce its latest content to a brand-new audience. As for the EasySwipe portfolio, it is a collection of fast-loading and non-traditional casino games created to blend seamlessly with online gaming sites and sportsbooks. Examples of EasySwipe titles that will be hosted on the Microgame platform are: FruitStaxx and Goal Mine and newly-released Dragon Mine and Pirate Mine.

Furthermore, the games have shown their capacity to strengthen cross-selling and improve player commitment, offering operators a one-of-a-kind product offering.

Commenting on the partnership, Maria Luisa Malfasi, Head of Business Development for ESA Gaming, commented: “We have been dedicated to making our mark in the Italian market and this collaboration with Microgame will reinforce our position as a premium supplier of exceptional content to local operators. The demand for our games in Italy is evident and integrating the unique EasySwipe collection with Microgame will only help us to strengthen our presence together.”

Cementing presence

On the other hand, Microgame will enjoy the popularity that comes with combining its portfolio with top content created by ESA Gaming that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further cement its presence throughout Italy and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.

Also commenting on the partnership, Roberto Russo, BU Director of Online Products for Microgame, said: “Exciting times lie ahead as we introduce ESA Gaming’s fresh and engaging titles to our platform. We are committed to delivering exceptional gaming experiences and driving success for all our partners so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy’s online casino scene.”

About

Headquartered in Malta, ESA Gaming is a leading iGaming provider and aggregator and it was founded in 2009 by a team of iGaming veterans. The company’s focus is on developing its content aggregator and poker network using cutting-edge technology. However, in recent years it started to shift its focus on mobile slots and its development.

With more than 20 years of experience, Microgame is a flagship gaming service provider in Italy, providing a comprehensive and flexible online casino and wagering platform which powers many of the country’s top online casino brands, as mentioned above.

Source: “ESA Gaming Takes Content Live in Italy with Microgame”European Gaming. September 13, 3023.

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