New Study Reveals Gambling as Coping Mechanism in Marginalized Communities

GambleAware-analyses-links-between-gambling-and-marginalised-groupsA recent study funded by GambleAware has shed light on the troubling trend of marginalized and socially excluded communities in the UK using gambling as a means to cope with their difficult circumstances and loneliness. Conducted by The National Centre for Social Research (NatCen), the analysis reviewed 138 previous studies to understand the impact of gambling on these vulnerable groups.

The study focused on several groups, including those experiencing or at risk of homelessness, older individuals, people living with disabilities, neurodiversity or mental health challenges, criminalized communities, and migrants in vulnerable situations like asylum seekers. Despite their varied backgrounds, these groups share a common thread: the use of gambling to alleviate stressors caused by social exclusion and discrimination.

Underlying Issues and Coping Mechanisms

The research highlighted that individuals from these marginalized communities often turn to gambling to escape from issues such as loneliness, mental health struggles, stress from migration and assimilation, unemployment, job insecurity, and poverty. Gambling was perceived as a temporary distraction or a potential way to escape financial hardships.

Another significant finding was the disproportionate number of gambling venues located in deprived areas of Great Britain. People from marginalized and isolated communities are more likely to reside in these areas due to socioeconomic disenfranchisement, thus increasing their exposure to gambling opportunities.

Stigma emerged as a crucial factor affecting these communities’ gambling behaviors and their willingness to seek support. Many already face stigma related to drug use, homelessness, or mental health issues, which intersects with the stigma associated with gambling harms. This compounded stigma often prevents individuals from seeking necessary help.

Calls for Accessible and Inclusive Treatment Services

The report calls for gambling treatment services to be more accessible, inclusive, and adaptive to meet the needs of marginalized communities. It also emphasizes the need for further research to understand the specific gambling harms experienced by these groups better and to develop effective support mechanisms.

GambleAware has been proactive in addressing these issues, launching initiatives like the “Improving Outcomes for Women and Minority Communities Affected by Gambling Harm” fund. This £4 million program supports 25 organizations across Great Britain, such as Investing in People and Culture and the Flowhesion Foundation, to help ethnically diverse and vulnerable communities tackle gambling harms.

Natalie, an individual who has experienced gambling harm and homelessness, highlighted the challenges faced by those without stable housing. “To break free from gambling harm, you need to have a safe place to live. If you don’t have shelter, it makes trying to recover so much harder, and it can be difficult to access support without a permanent address. We need improved ease of access for accommodation and support, and to ensure sufficient housing options are available for people experiencing disadvantage from addiction.”

Expert Insights

Dr. Sokratis Dinos from NatCen’s Centre for Gambling Research emphasized the findings’ significance: “The results show how vulnerability to gambling harms for some people in these communities will be driven by compounding inequalities, stigma, exclusion, and discrimination.” He added that the report critically appraises existing evidence on gambling harms among marginalized communities, underlining the urgent need for targeted interventions and further research.

Sources:

New study finds that socially excluded communities use gambling to cope with discrimination, loneliness and other problems, gambleaware.org, July 30, 2024.

The post New Study Reveals Gambling as Coping Mechanism in Marginalized Communities appeared first on Casino News Daily.

Soft2Bet Reveals Focus on Gamification Features

soft2bet.Soft2Bet, the powerful international supplier of platforms for online casinos and sports betting websites, has decided to detail its strategy regarding gamification features as a key component of the iGaming industry.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, described gamification as “more than a “nice-to-have” item for iGaming companies, the executive explained that gamification “drives substantial revenues and enables iGaming companies to keep up with technological advances.”

Soft2Bet, a company that also owns and operates ten different online gaming and betting brands, revealed that gamification has been a priority for them “from day one.” The company calls it “Motivational Engineering” and explains that technology is a key component which drives growth in the iGaming industry.

The supplier also revealed that legacy platforms which lack innovation could cause the industry to fall behind. To prove its claims, Soft2Bet gave the example of Betinia, its own brand that operates in Denmark and Sweden, two very competitive markets that also require strong regulatory compliance.

During the past twelve months Betinia recorded an increase in gross gaming revenue of 65 percent when compared to non-gamified brands. Moreover, the features adoption rate was 60 percent, demonstrating a strong engagement from players.

Soft2Bet also revealed that almost half of the players who engaged with the gamification features ended up depositing bigger amounts of money and also deposited with a frequency that was 30 percent higher.

Other key metrics also revealed improvements: average revenue per user went up by 70 percent for half of those who engaged with the gamification features, while the gross gaming revenue increased by more than 60 percent compared to those who did not engage with the features.

Fully Integrated

Soft2Bet made sure it integrated the Motivational Engineering technology fully in its Player Account Management system, delivering an easy to use and comprehensive gamification solution for its online casino operator partners.

The integration with their online casino platform is seamless, making the features easy to deploy from the back office. The platform also comes with gaming content created by a dedicated games studio, a payment gateway and solutions that are tailored both for online casino operators and retail venues.

Soft2Bet has received plenty of awards as recognition for their innovative work in the past. The company was awarded Best Online Product of the Year at MIGEA Awards 2021, Online Casino Provider of the Year and Platform of the Year at Sigma Awards, White Label Supplier of the Year at SBC Awards 2021, Workplace of the Year at Sigma Americas Awards, Highly Commended at EGR Nordics Awards 2022, and also the White Label Supplier of the Year at Starlet Awards.

Source: “Soft2Bet’s gamification features combine innovation with modern technology“. European Gaming. November 9, 2023.

The post Soft2Bet Reveals Focus on Gamification Features appeared first on Casino News Daily.