FanDuel Founders’ $120M Suit Over Flutter Deal Revived in New York

The New York State Court of Appeals has revived a lawsuit brought by FanDuel’s founders against a powerful group of current shareholders.

FanDuel, Nigel Eccles, Lesley Eccles, lawsuit, Shamrock Capital Advisors, KKR, Flutter, Paddy Power Betfair, Scots law
Lesley and Nigel Eccles, the husband-and-wife team that founded FanDuel in Edinburgh over 15 years ago. They and other shareholders claim they were deliberately left shortchanged by the company’s 2018 merger with Paddy Power Betfair. (Image: Medium)

In 2018, FanDuel merged with the Anglo-Irish gambling group Paddy Power Betfair in a deal that valued the former at $465 million. The enlarged group later became Flutter Entertainment.

FanDuel founders, husband and wife Nigel and Lesley Eccles, along with around 100 other shareholders, claim they were stiffed in the deal.

The Eccles established FanDuel in Edinburgh, Scotland in 2007 as Hubdub. Initially, the business enabled users to place bets on current events. But in 2009, it pivoted to daily fantasy sports, which it pioneered in the US as FanDuel. From that point, it was almost completely US-facing.

Nigel Eccles left FanDuel in 2017, shortly after a proposed “merger of equals” between FanDuel and DraftKings was nixed by the Federal Trade Commission because of antitrust concerns.

Post-PASPA Goliath

FanDuel’s stock was subsequently restructured into two categories: preferred shares and common shares, with the plaintiffs in the lawsuit holding about 10% of common stock.

The FanDuel board approved the Paddy Power Betfair merger eight days after the US Supreme Court defanged PASPA, the federal prohibition on sports betting. The deal proved to be a springboard for Flutter’s subsequent domination of the US sports betting markets.

The Eccles’ lawsuit claims the merger was structured to benefit the preferred shareholders and executive team so that common shareholders were cut out of the deal.

Defendants walked away with shares worth billions and plaintiffs were left with nothing,” they said in their complaint.

Defendants Shamrock Capital Advisors (SCA) and KKR together held 36% of the preferred shares in FanDuel. These two investment firms massively undervalued FanDuel before the deal, by $120 million, according to the lawsuit.

Then SCA and KKR exercised their “drag along right,” which forced minority shareholders to accept the sale.

“To effectuate the scheme … defendants deliberately undervalued FanDuel’s assets during the merger negotiations to be equivalent to the value of the preferred shares, when in reality FanDuel was worth significantly more…” the lawsuit argues.

Scots Law in New York

The Eccles et al sued SCA and KKR, initially in Scotland, the jurisdiction of incorporation, claiming the firms had breached fiduciary duties.

In 2020, the plaintiffs dropped the lawsuit in Scotland and refiled it in the New York Supreme Court, because they felt their claim would be stronger under New York law. But the court determined that the case should proceed in New York under Scots law.

Supreme Court Judge Andrea Masley initially sided with the plaintiffs, allowing three of five causes of action to survive the defendants’ motions to dismiss.  

But in 2022, the New York Supreme Court Appellate Division disagreed. It ruled that under Scots law, directors have fiduciary duties to the company but not to shareholders.

Last Thursday, the New York Appeals Court – the highest in the state – unanimously reversed that decision, determining that the plaintiffs had “sufficiently pleaded causes of action for breach of fiduciary duty under Scots law.” The panel batted it back to the Supreme Court.

The Eccles et al are seeking $120 million in compensation. Flutter Entertainment is not named in the lawsuit.

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FanDuel to Alter ‘Kick of Destiny’ Commercials Following Death of Carl Weathers

FanDuel will make changes to the “Kick of Destiny” commercials that featured actor Carl Weathers who passed away earlier today at the age of 76.

Carl Weathers
Actor Carl Weathers (driver) and retired NFL star Rob Gronkowski in a FanDuel commercial. Weathers died earlier Friday. (Image: FanDuel)

The largest online sportsbook had been running advertisement featuring Weathers and former New England Patriots and Tampa Bay Buccaneers tight end Rob Gronkowski in the run-up to the Super Bowl on Feb. 11. This year’s spots were framed as a sequel to a 2023 campaign in which Gronkowski missed a 25-yard field goal.

We are deeply saddened to learn of the passing of Carl Weathers,” FanDuel said in a statement provided to Casino.org. “Throughout his life, Carl was an iconic talent who had a profound impact on the people he worked with on and off the screen. FanDuel was fortunate to have had an opportunity to work with him during our Super Bowl campaign. We are adjusting our campaign accordingly out of respect for the family during their time of grief.”

The gaming company, which is a unit of Dublin-based Flutter Entertainment (NYSE: FLUT), said that is the entirety of the information they’ll be sharing at this time.

FanDuel Framed Weathers in Appropriate Light

Born in New Orleans, Weathers is most remembered for his role as Apollo Creed in the first four Rocky movies, but his career spanned decades and included appearances in television shows and music videos as well as big roles in movies such as Predator and Happy Gilmore.

In the FanDuel commercials, Weathers was framed as a coach of sorts to Gronkowski. The gaming company was right to position Weathers in such a light because that was similar to the role he played in Rocky III and as Chubbs in Happy Gilmore.

Weathers’ appearances in the “Kick of Destiny” commercials was pertinent for another reason. He had direct football ties as he was a linebacker for two years at San Diego State before joining the Oakland Raiders. He helped the team to its first ever AFC title game appearance in 1970 and was released in September 1971.

From there, he went to the BC Lions of the Canadian Football League (CFL) where he appeared in 18 games over three seasons. He also did narration for NFL Films and participated in coverage of the 2017 NFL Draft.

Fate of ‘Kick of Destiny’ Commercials TBD

As noted above, FanDuel will be adjusting the “Kick of Destiny” ads that featured Weathers. Whether the spots are pulled outright or are changed to acknowledge the actor’s passing remains to be seen.

The sportsbook operator did not mention whether or not the halftime promotion will proceed or how its Super Bowl advertising plans are affected by the death of Weathers, if at all.

In a statement issued on Wednesday, FanDuel said the “Kick of Destiny 2” press conference is scheduled for Feb. 7 in Las Vegas.

“Rob Gronkowski will be holding a press conference, moderated by Kay Adams, from the FanDuel set that will air on FanDuel TV, FanDuel TV+ and stream live on FanDuel’s YouTube channel on Wednesday, February 7 at 10:30 AM PT,” according to the operator.

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Bragg Gaming Strengthens Its Position on North American Market via the Partnership with Fanduel

Bragg Gaming, one of the leading content-driven iGaming technology providers in the industry, decided to strengthen its position in the U.S. market. The company partnered up with the famous FanDuel in two states, Michigan and Connecticut.

North American expansion

bragg_gaming_content_available_to_fanduel_players_in_michigan_and_connecticut_This deal means the players from Michigan and Connecticut will be able to enjoy some of the most popular Bragg games, produced in the company’s studios Atomic Slot Lab, Indigo Magic, and Spin Games. Besides the original Bragg titles, the players will get access to the most popular titles created by third-party developers throughout the Powered by Bragg program.

Two renowned companies already have a history when it comes to collaboration on the North American continent. They already joined the forces in Ontario and New Jersey, allowing the players to enjoy Bragg’s impressive Spin Games portfolio.

Yaniv Sherman, the CEO of Bragg Gaming, said: “We are focused on increasing our North American presence by providing leading iGaming operators with our newest engaging games, which we expect will help deliver consistent, long-term growth. As such, the rollout of our new proprietary and third-party exclusive games and technology with FanDuel in Michigan and Connecticut is a significant proof point of the success of our new U.S. content roadmap.”

He added that Bragg’s team is very excited about the expansion of the already successful partnership. This new launch will allow Bragg to make its content available to a wide range of FanDuel fans and customers, and, on the other hand, FanDuel will be able to offer its customers premium content which will also help the company increase player engagement and retention.

Increased popularity

The North American expansion benefits the value of Bragg’s shares as well. Reportedly, an increase of 2.92% is recorded in the shares of Bragg Gaming Group Inc. It is CAD$7.06 per share in Toronto, according to the latest information.

Bragg Gaming is famous for its content for both online and land-based casinos all over the world. The company offers its services to various online and omnichannel casinos, as well as sportsbooks and lottery brands. The company’s impressive partners network includes the names such as BetMGM, Bally’s, Caesars, Entain, LeoVegas, and many more renowned companies from the industry.

On the other hand, FanDuel’s portfolio consists of various sportsbooks, fantasy sports games, as well as a wide range of table games and slots. Currently, this company is an ultimate leader when it comes to the U.S. market.

Source: “Bragg Gaming Goes Live With Fanduel In Michigan And Connecticut”, Gaming Inteligence.  August 1, 2023

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