ESA Gaming Expands in Italy Thanks to Partnership with Microgame

ESA Gaming, a leading iGaming provider and aggregator based in Malta, signed a content distribution agreement with Microgame, an Italian online gambling company serving more than 55 Italian operators, to extend its presence in Italia. The agreement includes the official integration of ESA Gaming’s EasySwipe portfolio on the Microgame platform.

Expansion of presence

esa_gaming_takes_content_live_in_italy_with_microgame_With this partnership, ESA hopes to further extend its presence in Italy and introduce its latest content to a brand-new audience. As for the EasySwipe portfolio, it is a collection of fast-loading and non-traditional casino games created to blend seamlessly with online gaming sites and sportsbooks. Examples of EasySwipe titles that will be hosted on the Microgame platform are: FruitStaxx and Goal Mine and newly-released Dragon Mine and Pirate Mine.

Furthermore, the games have shown their capacity to strengthen cross-selling and improve player commitment, offering operators a one-of-a-kind product offering.

Commenting on the partnership, Maria Luisa Malfasi, Head of Business Development for ESA Gaming, commented: “We have been dedicated to making our mark in the Italian market and this collaboration with Microgame will reinforce our position as a premium supplier of exceptional content to local operators. The demand for our games in Italy is evident and integrating the unique EasySwipe collection with Microgame will only help us to strengthen our presence together.”

Cementing presence

On the other hand, Microgame will enjoy the popularity that comes with combining its portfolio with top content created by ESA Gaming that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further cement its presence throughout Italy and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.

Also commenting on the partnership, Roberto Russo, BU Director of Online Products for Microgame, said: “Exciting times lie ahead as we introduce ESA Gaming’s fresh and engaging titles to our platform. We are committed to delivering exceptional gaming experiences and driving success for all our partners so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy’s online casino scene.”

About

Headquartered in Malta, ESA Gaming is a leading iGaming provider and aggregator and it was founded in 2009 by a team of iGaming veterans. The company’s focus is on developing its content aggregator and poker network using cutting-edge technology. However, in recent years it started to shift its focus on mobile slots and its development.

With more than 20 years of experience, Microgame is a flagship gaming service provider in Italy, providing a comprehensive and flexible online casino and wagering platform which powers many of the country’s top online casino brands, as mentioned above.

Source: “ESA Gaming Takes Content Live in Italy with Microgame”European Gaming. September 13, 3023.

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NetBet Italy Signed a Deal with Inspired Entertainment Incorporated in Italy

netbet-italy-partners-with-inspired-gaming-The most popular online gambling platform in the whole of Italy, NetBet Italy (NetBet), partners

up with Inspired Entertainment Incorporated (Inspired), one of the world’s leading suppliers of content, technology, hardware, and services for the gambling industry in a range of regulated markets.

Conquering Italy

The partnership with Inspired allows NetBet Italy to stay on track and make a significant step towards becoming the number-one platform for all online gaming departments in the country. When it comes to Inspired, this partnership is greatly beneficial since it allows the company to conquer the key Italian market.

NetBet’s casino offering will be enriched with a range of thrilling games created by Inspired. The company’s ever-growing portfolio is popular among fans, especially its premium content, which will be available to NetBet players as well.

The games rapidly became popular because of their captivating gameplay and modern and unique features that add to the excitement. Among the games included in the offering are popular releases such as Big Fishing Fortune, Gold Cash Free Spins, and Reel LinKing.

Games produced by Inspired Entertainment Incorporated are innovative and modern, with detailed game development and carefully crafted graphics. The whole iGaming experience is even more improved by adding features that can lead the players to fantastic prizes.

Great news for everyone

This addition to the already wide range of NetBet’s games is one of the best things that could happen to Italian players – and everyone is happy about it. The whole gaming experience will be customized and tailored to meet the expectations of the market while maintaining the games to the highest quality.

Claudia Georgevici, a Public Relations Manager for NetBet Italy, said: “We are thrilled to join forces with Inspired Entertainment Incorporated and expand our online casino portfolio with its exceptional games. Our partnership with Inspired Entertainment Incorporated aligns perfectly with our commitment to offering our players an exceptional gaming experience that is both immersive and rewarding. We are confident that the addition of these popular games will further enrich our players’ online casino journey.”

Claire Osborne, the Interactive Vice-President for Inspired Entertainment Incorporated, added: “Italy is a growing market with a breadth of opportunities for Inspired Entertainment Incorporated, and this partnership marks a great move into further penetrating our presence in Italy. We are committed to providing a thriving portfolio of high-quality and graphic-rich content to NetBet Italy’s players and look forward to building a successful partnership with it over the coming months and years ahead.”

When combined, the experience and creativity of the two companies for sure make them ideal partners for conquering the Italian market.

Source: “NetBet Italy Partners with Inspired Entertainment Incorporated”. European Gaming. August 7, 2023.

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Swintt – Betsson Tie Up Captures Italy and Lithuania – Solidifies Europe

swintt_betsson_tie_up_captures_italy_and_lithuania_solidifies_europeBetsson Group, one of the super-entities in the European online gaming space has inked a deal with the undersung powerhouse, Swintt. The deal will see Glitnor Group spawned Swintt provide titles to Betsson operating partners in diverse regions such as Latvia, Sweden, Germany, and Malta where Swintt has its headquarters.

Swintt was formed in 2018 and launched in early 2019 in Malta. In recent months, the firm has experienced phenomenal growth in key European markets. The Betsson deal adds velocity and heft to the trajectory begun by longtime industry veteran and founding CEO, David Flynn. According to the World Casino Directory: “CEO, David Flynn has been involved in software and gaming since the 1990s with titles such as VP, Director (Ongame), Head of Operations (Microgaming), CEO, COO, CCO, and EVP of Business Development at NYX and NYX AB, as well as JackpotJoy during the Gamesys Vera&John era.”

SwinttGames and SwinttPremium Titles plus Boutique Partner Content

Swintt carries two main packages of games and hit the ground running with about 70 titles prior to building on its portfolio and current market reach. SwinttGames and SwinttPremium represent collections of titles in the classic configuration as well as the more popular online video slots with mechanics and bonus features like scatters and free spins. In addition to the in-house creations augmenting the studio’s offering, third-party developer titles are also included in the deal. These are usually from boutique studios and are delivered via the SwinttStudios platform.

While any provider striking a deal with a megalith such as Betsson is newsworthy and sure to create certain knock-on effects for the developer, the addition of the Italian and Lithuanian distribution of Swintt games is sure to provide a catalyst for future expansion as well as to bolster the company’s already sure footing in each market it has entered. The addition of those two markets helps make the deal with Scandanavia’s Betsson one of Swintt’s most important and far-reaching deals to date.

Titles such as Aloha Spirit XtraLockTM, the Book of Shai, and the imminent release of Electric Elements are sure to find players gravitating to the brand, especially those who count it as a favorite as well as those just discovering it. Another release that is coming soon is Duolitos Garden – a slot with four progressive jackpots.

Plugging in the Swintt catalog also includes partner studio games such as Stacking Bison by Fine Edge Gaming and Thor’s Strike from Samurai Studio. The studio is one of the only Japanese slot studios with global reach and is part of NatsumeAtari. Swintt and Samurai joined forces in late 2022.

Top Executives Comment on the Deal

The current Chief Executive Officer at Swintt, David Mann, said: “Over the past few months, Swintt has been involved in a number of partnerships with high-profile online casinos, but our new agreement with Betsson might be one of the biggest ones as we continue to expand brand throughout Europe and beyond.

By working closely with Betsson, we’ll be able to ensure customers in a number of important markets get to experience the huge variety of titles that we have available from our SwinttGames and SwinttPremium line-ups, as well as exciting third-party games courtesy of the SwinttStudios platform.”

Betsson Group Head of Gaming Operations, Sarah Micallef said: “From its fairly humble beginnings some 60 years ago, Betsson has established itself as one of the premier online gaming operators in Scandinavia and most of Europe – and a key component of this has been ensuring we partner with only the very best software providers.

Over the past few years, Swintt has proved through its innovative range of releases that its certainly worthy of being considered up there with the industry’s top studios and we’re very much looking forward to making their games available to our customers in a wide number of markets this year.”

Source: Swintt solidifies European presence with Betsson deal, Swintt News, May 2, 2023

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