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Expanding Italian Presence: Relax Gaming Partners with Octavian Lab for Aggregation Deal

Relax Gaming, a prominent iGaming aggregator and content supplier, solidifies its position in the Italian market through a collaboration with Octavian Lab.

Octavian Lab, known for its role as a software house and service provider for online gaming suppliers, brings specialized expertise in developing products and solutions for regulated iGaming markets.

Strengthening Partnerships for Italian Operators

relax_gaming_increases_italian_presence_via_octavian_lab_aggregation_deal_This partnership extends Relax Gaming’s reach to operator partners in Italy, notably Eurobet, a leading sportsbook and casino platform. Players on Eurobet now have access to a range of popular Relax Gaming titles, including classics like the Money Train series, Wild Chapo 2, and Marching Legions.

Gianluca Crimaldi, Director of Italy at Relax Gaming, emphasized the importance of collaborations with top aggregators for sustained success in key markets like Italy. He expressed delight in partnering with Octavian Lab, underscoring their role in ensuring Relax Gaming’s titles reach Italian players through premier operators.

Emanuele Nocentelli, CEO of Octavian Lab, echoed Crimaldi’s sentiments, highlighting their pride in partnering with Relax Gaming. Nocentelli emphasized the quality of Relax Gaming’s content and expressed confidence in its appeal to Italian players. He expressed optimism about the long-term prospects of their partnership and their joint efforts to cater to the diverse needs of the Italian gaming audience.

Relax Gaming, known for its innovative approach and high-quality offerings, has garnered industry recognition. Awards such as GGA’s Product Launch of the Year for Dream Drop Jackpots and multiple Slot of the Year titles, including Money Train 3, underscore the company’s commitment to excellence. Additionally, accolades like the Skill Games Supplier award at the EGR B2B Awards and the Innovation in Mobile award at the SBC Awards highlight Relax Gaming’s prowess across various segments of the iGaming industry.

Diverse Content Portfolio

With over 4,000 online casino games, Relax Gaming caters to a wide audience with its proprietary slots and curated content from third-party studios. Through its partnership programs, the company offers a diverse and extensive library of games, ensuring a rich and engaging experience for players worldwide.

Source: “Relax Gaming increases Italian presence via Octavian Lab aggregation deal”, relax-gaming.com, May 3, 2024.

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Eleventh Winner Of Popular Dream Drop Mega Jackpot Revealed By Relax Gaming

Relax Gaming, an iGaming aggregator and developer, has officially announced its 11th winner of the popular Dream Drop Mega Jackpot, which was won when a lucky player activated the said jackpot with Jackpothunter.com online casino.

Winning the ultimate prize

After a player placed a bet of €2 on the Volatile Vikings Dream Drop slot, they won a whopping €2.976.908.13, automatically making them the eleventh lucky player to win a seven-figure sum in just a little more than a year, showing that Relax’s rewards from its innovative game portfolio are there for players to take. What’s more, this newest announcement took place just 4 hours after one more fortunate player won another Major jackpot while trying their luck on another Dream Drop Jackpot slot game.

Commenting on the win, Simon Hammon, CEO of Relax Gaming, said: “The way that Dream Drop has changed the industry never ceases to amaze us, and to create eleven millionaires in just over a year has exceeded our expectations. We knew the Dream Drop Jackpot would perform well with players and operators alike, and to see this become a reality is a constant source of pride. We would like to send our congratulations to the lucky winner, and we eagerly anticipate the twelfth millionaire.”

Jackpothunter casino added: “It is truly a delight to be the casino that has played host to the eleventh Dream Drop Mega Jackpot winner! Everyone at Jackpothunter is excited to see such an impressive win happen on our platform, it validates where our brand is heading as we make winning jackpots easier. The integration of Relax titles has been a huge boost to our brand and we are delighted to have played a part in creating this win.”

Description of Volatile Vikings Dream Drop slot

Volatile Vikings Dream Drop was officially added to Relax’s portfolio in July 2022 and includes a lot of thrilling mechanics and features which involve state-of-the-art Multiplier Reveal and a useful Free Spins bonus round. But that’s not all; because it also involves the Dream Drop progressive jackpot.

About

Relax Gaming was founded and officially launched in 2010 with headquarters in Malta. Since then, the company has experienced incredible growth and today their rapidly-growing, independently created game portfolio includes more than 4,000 online casino games. Its partners are B2B companies, which the company supplies with its iGaming content.

This outstanding, innovative iGaming supplier is present in key global markets through cooperation with its B2B partners. Its most recent awards include: Casino/Slot Developer of the year at the SBC Awards, Best Mobile Gaming Software Provider at the EGR B2B Awards and Best Game Provider at the AskGamblers Awards. Also, its amazing gaming platform is composed of aggregated content. Some of these are: video slots, online casinos, poker and bingo, which operators can access via simple integration to increase player engagement and profit.

One of the main reasons why Relax is the leading aggregator of the iGaming industry is because it is backed by innovative technology, which means it has the ability to give operators the opportunity to activate a range of features that increase user satisfaction and engagement and encourage extended play.

Source: “Relax Gaming crowns eleventh millionaire with Jackpothunter Dream Drop Win”. European Gaming, October 30, 2023.

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Relax Gaming Shares Its Future Plans When It Comes To Cementing And Expanding Its Presence In Italy

relax-gaming-boosts-team-with-key-promotion-amid-plans-to-boost-italian-footprint.Relax Gaming, the iGaming aggregator and developer, has worked hard to become what it is today, aka one of the flagship companies globally, by entering into a continuous expansion of its footprint in regulated markets around the world, and Italian regulated market is no exception. Additionally, the aforementioned Italian market has a lot of potential for the firm, and after the official debut of Money Train 4, Relax has become even more popular among Italian players.

In this regard, European Gaming spoke with Relax’s latest Director of Italy, Gianluca Crimaldi, about what the aggregator’s future plans are in Italy and how it will continue to improve itself when it comes to player satisfaction.

Strong reputation

During the interview, Gianluca noted what his main role will be now, since he’s now in charge of Relax’s reputation in Italy. In this regard, the company entered Italy in April of last year and was immediately presented with various opportunities when it comes to making a profit. There is also a strategy that the firm will follow, specifically created for the period until the end of the third quarter of the following year. Furthermore, Gianluca was kind enough to share the developer’s mission when it comes to Italy, which is to “provide a platform for engagement that not only drives differentiation but also entices land-based players to give the world of online a try for the first time,” which is very much important for this specific market because the retail space is the main branch for gaming here and most of the players are retail players.

With the official debut of the Dream Drop Jackpots and Money Train series, Relax has officially become well-known as a strong player here, as Italian gamblers are very responsive to what Relax has presented to them so far. All this led to the great success of Relax Gaming in Italy as mentioned above.

The launch of the final installment of the Money Train series with Betsson’s StarCasino brand

With Money Train 4 being the “key” slot game this year, according to Gianluca, its official debut with Betsson’s StarCasino brand in Italy just ahead of the game’s global debut, showcases Relax’s particular devotion when it comes to Italian players and partners.

Furthermore, the company is doing exceptionally well in Italy, and this is due to knowing when to push and when to pull back when it comes to opportunities and challenges, especially since the Italian regulated market is very complex thanks to country’s regulatory process and skepticism towards online casino. However, that is slowly and steadily changing, and Relax is a prime example of that.

However, what makes the aggregator truly unique in its success in converting players accustomed to land-based casinos and retail market to the online world of gambling is that it provides unique online slots with exciting stories, themes and features. In addition, since players were initially more attracted to classic slot titles, and now prefer modern ones such as the aforementioned Money Train 4, this in itself proves that Relax has become a very valuable asset in the Italian gaming industry.

Source: “Relax Gaming boosts team with key promotion amid plans to boost Italian footprint”, European Gaming, October 23

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Relax Gaming Partners with AvatarUX to Introduce Its Modern Games to Players

One of the leading iGaming aggregators and content providers, Relax Gaming (RG), partnered with AvatarUX to help the company deliver its innovative and modern games on the renowned Silver Bullet platform.

Advanced Mechanics

relax_gaming_enhances_silver_bullet_portfolio_following_avatar_ux_deal_AvatarUX was founded in 2019. Since then, the company has gone above and beyond to add advanced slot games enriched with modern mechanics, such as proprietary PopWins mechanics. The company was awarded as Slot Supplier Rising Star at the EGR B2B Awards in 2022 and two more awards at the CasinoBeats Developer Awards this year. It recently released two variations of its famous PopWins mechanic, MultiPop and StickyPop, which strengthened its position as a leader when it comes to new exciting mechanics on the market. Additionally, its content has it all: creative and detailed visuals, along with fantastic features that add excitement, all followed by advanced math models.

Relax Gaming will incorporate this content into its vast network of partners, starting with the fun LooneyPop creation. The AvatarUX premium content will be available to players on RG partners’ platforms, thanks to the rapid distribution and a vast amount of players across all key markets in the world.

Innovative Leaders

Shelley Hannah, a Chief Product Officer at Relax Gaming, said: “AvatarUX has continuously created unique titles and mechanics that greatly engage players and is fast becoming a leader in innovation. We are delighted to add it as our latest Silver Bullet partner, and we know operators will be eager to showcase its portfolio of games.”

Nicola Longmuir, a Chief Executive Officer at Avatar UX, added: “Relax Gaming is one of the most esteemed content aggregators in the industry, and this partnership marks a great milestone for us. The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

Relax Gaming earned its title of the leading B2B supplier in the whole iGaming industry thanks to its continued efforts to improve its content and aim for excellence in everything they do. It was recognized, and the company won many prestigious awards, including the Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards and Best Game Provider at the AskGamblers Awards last year.

Right now, the company’s portfolio consists of more than 4,000 thrilling and carefully crafted games, including the range of proprietary slots and third-party studio content Relax Gaming got through its advanced partners network.

Source: Campbell, Alan, “Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal”, European Gaming, August 29, 2023.

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