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Light & Wonder Launches Live Casino Content from Authentic Gaming in Michigan

light-wonder-launches-authentic-gaming-live-dealer-games-in-us-1Light & Wonder, the global supplier of games and technology for online casinos, has announced that Authentic Gaming, a company which it acquired in 2021, is ready to launch its live casino content in the American state of Michigan in partnership with Rush Street Interactive.

The content will be available through the BetRivers brand, which is owned and operated by Rush Street Interactive. Light & Wonder did not have a presence on the live casino market before the acquisition of Authentic Gaming, which took place in November 2021.

Authentic Gaming continued to operate under its own brand after the acquisition and it will deliver live dealer games to BetRivers from a brand new studio it has purposely built in Michigan. The new live casino studio is ready to offer bespoke environments for individual operators, so it is likely that the supplier will sign partnerships with other brands in the state in the coming months.

The initial deal between Authentic Gaming and Rush Street Interactive contains just five live casino titles: Premium Blackjack, Stadium Blackjack, Premium Roulette, Premium Baccarat and All Michigan Auto Roulette. However, the supplier mentioned that “further releases are being planned for the future.”

A Premium Offering

Speaking about the company’s live casino offering, Jonas Delin, the founder of Authentic Gaming, described it as “premium” and expressed his belief that players across the United States will “resonate strongly” with the supplier’s content.

“This launch represents a key stage in our growth journey,” Jonas Delin added. The founder of Authentic Gaming also said that the company’s studio and live casino offering “will have a major impact on the online casino market across the United States.”

Richard Schwartz, the Chief Executive Officer of Rush Street Interactive, said that the products provided by Light & Wonder and Authentic Gaming create “next-level experiences” for players. Moreover, the Rush Street Interactive CEO said that “Authentic Gaming has created a compelling array of content that speaks directly to the preferences of players in Michigan.”

Authentic Gaming started out back in 2015 with only 3 employees and in just a couple of years it managed to build a team of more than 30 developers and sign partnerships with major online casino brands such as Mr Green, Nyx Group, Leo Vegas, Bethard Group and EveryMatrix.

Source: “Light & Wonder Premium Live Dealer by Authentic Gaming goes live with BetRivers in landmark U.S. launch“, Authentic Gaming. October 9, 2023.

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Light & Wonder Bringing Willy Wonka, Other Warner Bros. Classics to Online Slots

Slot machine behemoth Light & Wonder announced it expanded an agreement with Warner Bros. to bring more of the entertainment company hit movies to the gaming firm’s portfolio of online slots.

Willy Wonka
Gene Wilder in Willy Wonka and the Chocolate Factory. Light & Wonder is bringing slots inspired by the movie to internet casinos. (Image: Delish.com)

Las Vegas-based Light & Wonder will work with Warner Bros. Discovery Global Themed Entertainment to introduce more internet slot titles that are themed with Warner Bros. movies. The menu of movie-inspired slots will start with Willy Wonka: World of Wonka, which has long been a favorite among slots players at land-based casinos.

The long-term agreement will see Light & Wonder’s in-house game development teams leverage a series of highly successful brand licensing offerings from its long-term partner Warner Bros. Discovery Global Themed Entertainment, with titles across a range of verticals set to hit regulated markets worldwide through the OPENGAMING ecosystem,” according to a statement.

Financial terms of the expanded agreement were not disclosed. Light & Wonder has previously offered Willy Wonka-inspired lottery tickets in some states.

Wizard of Oz on Deck

Light & Wonder will roll out the internet version of the Willy Wonka: World of Wonka slot game in the US, UK and Europe. The company added other Willy Wonka-inspired online slots will be developed in the future.

As for other Warner Bros. movies that could be leveraged for iGaming content, “Wizard of Oz” could be on deck behind “Willy Wonka and the Chocolate Factory.

“Light & Wonder is also set to bring another land-based hit, The Wizard of Oz: Road to Emerald City online as part of the global rights agreement, with additional branded games from the Warner Bros. Discovery portfolio to follow,” added the gaming company. “As with the Wonka titles, more hit Wizard of Oz games are planned for release across 2024 and beyond.”

The press release didn’t mention other Warner Bros. content that could eventually be used for themed slots, but the entertainment company has a rich content library including Batman films and Looney Tunes cartoons, among many more.

Why It Matters

News of the expanded Light & Wonder/Warner Bros. agreement comes at a time when iGaming operators are increasingly looking to bolster their slot portfolios, and that includes leveraging established and unique content to appeal to bettors.

That’s a practical approach because slots are higher-margin games, and players are usually devoted to particular brands and titles. As such, there’s an increasing intersection between online casino operators and slot machine manufacturers.

For slot machine manufacturers such as Light & Wonder, there are obvious benefits to boosting exposure to the online casino market. Notably, iGaming is projected to grow more rapidly and deliver better profit margins over the long-term than brick-and-mortar casinos and sports wagering.

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Light & Wonder Reveal Asian Games and Systems Upgrades for Singapore Show

light_and_wonder_reveal_asian_games_and_systems_upgrades_for_singapore_showLight & Wonder is aiming high in Asia with its participation in Global Gaming Expo (G2E) Asia. The event runs from May 30 to June 1 this year at Marina Bay Sands in Singapore.

While precise details will not be publically available until revealed at the show for some of the company’s advancements in the Asian market, the former Scientific Games has teased some info on its comprehensive cross-platform loyalty program with an array of customizable features for operators to retain and attract customers.

Differentiating Solutions from Industry Leaders

The new Systems enhancement will complement the current products in use and give operators a distinctly differentiated solution for integration into platforms already in use across the loyalty space.

Regarding the behemoth game provider and developer’s debut of new games meant to capture and keep players in one of the world’s most rapidly developing markets, each pick seems capable of carrying its weight to help L & W reach the goal of Number One in Asia.

Starting with the electronic table game (ETG), RouletteX, players stand a chance to win much more on a roulette game than they normally would. By choosing their own volatility (risk v reward) players can reap up to 500x their bet on a single number. The game is played on Light & Wonder’s Quartz Standalone and Hybrid platform.

Dragon Tail Baccarat is now available for play on the Quarts Stand-alone system. The new title offers free games and side bats along with a touch screen that displays a variety of interactive features for the player to choose from. Operators on the other hand will have access to statistics, trend displays that can be custom-configured, game history, a bet scheduler, and a timer option as options to offer players.

Not to risk being mired in excellent floor games before even mentioning slots and progressive slots we’d be remiss not to bring up the company’s 2022 Global Gaming Awards Asia’s “Casino Product of the Year,” the MDX card shuffler. It is deserving of its own showcase and will receive it at the show along with some of the live dealer games served by it.

The time-proven Blazing 7s Blackjack Progressive will be featured and find its way to Asian casino floors this year with side bets based on 7-pip cards. Players who choose to play the 7s will win if their first card is a 7 – win even more if their second is a seven and go rolling in the bank if the dealer’s first card is a 7 too.

“Our Asian customers are excited to energize their casino floors and discover the tremendous value created for their players who want more modern, immersive game content with solutions and services to enhance the guest experience,” said Simon Johnson, Light & Wonder Senior Vice President and Managing Director, International Gaming.

“Light & Wonder is taking the lead in performance and ship share across key Asian markets, an indicator that our ambition to be number one in the Asian market is well on its way to be actualized. To respond to this forward momentum and the demand for next-generation content, our team of award-winning game designers and studios have created a robust pipeline of next-level experiences, content, technology and systems that will reach across multiple platforms and markets.”

Slots for Asia Extend Popular Franchises

Popular game families and franchise strings from Light & Wonder that will see new editions and additions for Asia include Dragon Unleashed, DU? FÚ DU? CÁI GRAND, Dancing Drums Explosion, and Coin Combo.

Coin Combo adds VIP to its name as well as titles such as Carnival Cow and Hyper Horse with progressive jackpots. Both of the franchise extensions were purpose-built specifically for the Asian market and will be available on the KASCADA Portrait 43” cabinet.

A Dual Screen version of the Kascada will debut at the show for the very first time. Edge lighting and a signature reflector compliment the 43″ cabinet to give it a striking presence on any casino floor. Look for the market-unique cabinets to feature two high-resolution 27” monitors and a floating 27” topper for dynamic game content.

Ingotcha and Dragons are two new titles joining the DU? FÚ DU? CÁI Grand family of games with jackpot-rich features. Player-favorite features remain in popular games but innovations improve playability and broaden the audience.

Red Fleet and Treasured Happiness are two titles joining Dragon Unleashed in that franchise and the new games carry the originals deep into big win territory with free games and respins adding to the familiar features. The franchise is now arguably one of the most exciting game series to be found on any casino floor and has been added to the Kascada Duel Screen cabinet for side-by-side theatrical game presence – especially during the Dragon Reel feature.

Source: Light & Wonder aiming for number one in Asia at Singapore show, G3 Newswire, May 24, 2023

The post Light & Wonder Reveal Asian Games and Systems Upgrades for Singapore Show appeared first on Casino News Daily.

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Light & Wonder Reveal Asian Games and Systems Upgrades for Singapore Show

light_and_wonder_reveal_asian_games_and_systems_upgrades_for_singapore_showLight & Wonder is aiming high in Asia with its participation in Global Gaming Expo (G2E) Asia. The event runs from May 30 to June 1 this year at Marina Bay Sands in Singapore.

While precise details will not be publically available until revealed at the show for some of the company’s advancements in the Asian market, the former Scientific Games has teased some info on its comprehensive cross-platform loyalty program with an array of customizable features for operators to retain and attract customers.

Differentiating Solutions from Industry Leaders

The new Systems enhancement will complement the current products in use and give operators a distinctly differentiated solution for integration into platforms already in use across the loyalty space.

Regarding the behemoth game provider and developer’s debut of new games meant to capture and keep players in one of the world’s most rapidly developing markets, each pick seems capable of carrying its weight to help L & W reach the goal of Number One in Asia.

Starting with the electronic table game (ETG), RouletteX, players stand a chance to win much more on a roulette game than they normally would. By choosing their own volatility (risk v reward) players can reap up to 500x their bet on a single number. The game is played on Light & Wonder’s Quartz Standalone and Hybrid platform.

Dragon Tail Baccarat is now available for play on the Quarts Stand-alone system. The new title offers free games and side bats along with a touch screen that displays a variety of interactive features for the player to choose from. Operators on the other hand will have access to statistics, trend displays that can be custom-configured, game history, a bet scheduler, and a timer option as options to offer players.

Not to risk being mired in excellent floor games before even mentioning slots and progressive slots we’d be remiss not to bring up the company’s 2022 Global Gaming Awards Asia’s “Casino Product of the Year,” the MDX card shuffler. It is deserving of its own showcase and will receive it at the show along with some of the live dealer games served by it.

The time-proven Blazing 7s Blackjack Progressive will be featured and find its way to Asian casino floors this year with side bets based on 7-pip cards. Players who choose to play the 7s will win if their first card is a 7 – win even more if their second is a seven and go rolling in the bank if the dealer’s first card is a 7 too.

“Our Asian customers are excited to energize their casino floors and discover the tremendous value created for their players who want more modern, immersive game content with solutions and services to enhance the guest experience,” said Simon Johnson, Light & Wonder Senior Vice President and Managing Director, International Gaming.

“Light & Wonder is taking the lead in performance and ship share across key Asian markets, an indicator that our ambition to be number one in the Asian market is well on its way to be actualized. To respond to this forward momentum and the demand for next-generation content, our team of award-winning game designers and studios have created a robust pipeline of next-level experiences, content, technology and systems that will reach across multiple platforms and markets.”

Slots for Asia Extend Popular Franchises

Popular game families and franchise strings from Light & Wonder that will see new editions and additions for Asia include Dragon Unleashed, DU? FÚ DU? CÁI GRAND, Dancing Drums Explosion, and Coin Combo.

Coin Combo adds VIP to its name as well as titles such as Carnival Cow and Hyper Horse with progressive jackpots. Both of the franchise extensions were purpose-built specifically for the Asian market and will be available on the KASCADA Portrait 43” cabinet.

A Dual Screen version of the Kascada will debut at the show for the very first time. Edge lighting and a signature reflector compliment the 43″ cabinet to give it a striking presence on any casino floor. Look for the market-unique cabinets to feature two high-resolution 27” monitors and a floating 27” topper for dynamic game content.

Ingotcha and Dragons are two new titles joining the DU? FÚ DU? CÁI Grand family of games with jackpot-rich features. Player-favorite features remain in popular games but innovations improve playability and broaden the audience.

Red Fleet and Treasured Happiness are two titles joining Dragon Unleashed in that franchise and the new games carry the originals deep into big win territory with free games and respins adding to the familiar features. The franchise is now arguably one of the most exciting game series to be found on any casino floor and has been added to the Kascada Duel Screen cabinet for side-by-side theatrical game presence – especially during the Dragon Reel feature.

Source: Light & Wonder aiming for number one in Asia at Singapore show, G3 Newswire, May 24, 2023

The post Light & Wonder Reveal Asian Games and Systems Upgrades for Singapore Show appeared first on Casino News Daily.

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