EGT Digital Expands to the Italian Market Thanks to the Deal with Microgame

EGT Digital keeps expanding across the European continent. The most recent expansion is on the Italian market, thanks to the deal with Microgame, one of the leading companies in the online gaming industry.

A huge milestone for both companies

egt-digitals-gaming-content-enters-the-italian-market-with-microgame- (1)EGT Digital is one of the leading providers based in Bulgaria. Its vast portfolio of games is currently available on 35 betting sites on Microgame’s platform. Among the games included in the offering is a popular jackpot Bell Link, as well as its top-performing titles such as Shining Crown Bell Link, Flaming Hot Bell Link, and Burning Hot Bell Link.

Zornitsa Boncheva, Regional Manager at EGT in Italy, commented on the recent expansion: “We are honored to start a partnership with a well-established company as Microgame, as it allows us to present our gaming content to numerous operators. Bell Link is already widely popular in many countries around the world and has demonstrated excellent results so far. That is why I am confident that it will fully satisfy the preferences of local players as well and will quickly rank among their favorites, which will pave the way for our next highly potential gaming proposals.”

The COO of Microgame, Marco Bedendo, is also satisfied with the recently signed deal and has huge expectations of it. He said: “Being the first in Italy to offer EGT Digital’s titles in our portfolio is an expression of our constant strive to always be at the forefront of the market and reflects our constant commitment to providing the Italian operators and players with a wide and continuously updated portfolio of games.”

Industry leaders

Microgame is one of the leading service providers in Italy. The company offers its customers a range of services, including access to advanced gaming platforms, various gaming products that captivate the attention of players, as well as various solutions that help in improving overall players’ experience.

On the other hand, EGT Digital is a Euro Gaming Technology subsidiary and established its position as one of the leading names in the Bulgarian market. It offers various services and modern products, including the X-Nave platform, CRM services, as well as impressive sports and gaming offerings, and many more unique and advanced services.

This newly established partnership sets a huge milestone for both included parties. This partnership follows other significant deals EGT recently made, such as the ones with VBet, Admiralbet, Player.ro, and other big industry names.

Source: Miller, George, EGT Digital’s gaming content enters the Italian market with Microgame”. European Gaming. January 9, 2024.

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Macao Srl Integrates Revolutionary Digital Payment Solution OKTO.PVR

macao-srl-joins-oktos-revolutionary-cash-to-digital-paymentsMacao Srl, a reputable stakeholder in the Italian iGaming industry, has entered a partnership with OKTO, a digital payment solution provider. Under the deal, the operator will use the provider’s cash-to-digital payment solution, OKTO.PVR, reportedly designed to revolutionize digital transactions in Italy while ensuring compliance with regulatory standards.

Dante Micucci, Country Manager Italy of OKTO, said: “Our partnership with Macao Srl reflects a shared commitment to payment compliance. OKTO.PVR, an innovative solution, simplifies adherence to new Italian regulations for iGaming operators, providing essential tools to thrive in this evolving regulatory environment. Our goal is to empower gaming operators with the necessary resources for success in the ever-changing regulatory landscape. OKTO.PVR embodies our dedication to innovation and delivering solutions that drive success for our partners.”

About the Partners

OKTO powers digital payments for retail and online environment and boasts of solutions facilitating cashless payments, as well as payment aggregation and multiple payments through a single integration. The OKTO.PVR product is an addition to the OKTO.WALLET product line tailored for the Italian Top-up Sales Points (PVR) market.

Macao Srl, a 100% Italian company and a renowned operator of legal gambling in Italy, offers a wide range of quality products and services, such as omni-channel online games for desktop, mobile, and app. The operator uses an innovative approach and a comprehensive technology to operate sports betting, live streaming, live casino games, poker, lotteries, and more. The company pays particular attention to market changes and the implementation of the latest solutions to meet the highest iGaming standards and simultaneously provide easy-to-use solutions to players.

B2B Partnership

The partnership between Macao Srl and the digital payment solution provider OKTO represents a move aligned with the operator’s strategy. The latest deal will therefore result in the OKTO.PVR integration with the operator’s respective payment facilities to enable fast, reliable and compliant transactions among operators and their customers.

Product Bridges the Gap

Andra Ribotta, chairman of the board of directors of Macao Srl, said: “Incorporating OKTO PVR into our offering was a seamless and efficient process. OKTO’s digital payment solution seamlessly integrates with Exalogic, enabling Macao Srl players to easily top up their i-gaming accounts with cash at retail locations equipped with recharge points. OKTO.PVR bridges the gap between the digital and physical realms, blending the excitement of online gaming with the tangible world of cash transactions. This ensures convenient access to funds and uninterrupted gaming experiences for our players.”

Source: “Macao Srl Joins OKTO’s Revolutionary Cash-to- Digital Payments”. EuropeanGaming. December 11, 2023.

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Playtech Acquires Less Than 10% Stake in Hard Rock Digital for $85M

playtech_acquires_less_than_10pct_stake_in_hard_rock_digital_for_dlr85m.Playtech has entered into a wide-ranging global partnership with Hard Rock Digital (HRD), the iGaming and sports arm of Hard Rock International and Seminole Gaming.

HRD’s customers in the US and Canada will have access to a selection of Playtech slots, live dealer table games, and random number generator games through HRD’s existing proprietary platform and technology offering.

Outside the US and Canada, HRD will have access to HRD’s player management platform and other solutions including operations management, payment advisory, and marketing, as well as customer support services.

Playtech Purchases Minority Equity Share

In support of the deal, Playtech has purchased a single-digit minority share of equity in HRD for US$85 million from Hard Rock International and Seminole Gaming.

Playtech has purchased a minority equity ownership stake in Hard Rock Digital (HRD), the interactive gaming and sports betting division of Hard Rock International and Seminole Gaming, as part of a wider deal between the two businesses.

Hard Rock currently operates online and retail sports betting in the US inside the borders of Arizona, Indiana, Iowa, New Jersey, Ohio, Tennessee, and Virginia and expects to expand the offering internationally.

Revenue Sharing Part of the Deal

In addition to the equity share purchase, additional long-term agreements include revenue sharing with Playtech in return for offering its products and services through HRD.

Mor Weizer, Playtech CEO said: “The Playtech team is thrilled to announce our strategic partnership with HRD. Hard Rock International has cemented itself as a marquee name worldwide, not just in gambling, but more widely in entertainment.

HRD will combine the strength of this global brand with a proven management team, some of whom we at Playtech have known for many years and believe to be among the strongest in the online gambling industry.

For Playtech, this partnership significantly advances our position in the North American market and is very much in line with our B2B strategy.

Hard Rock International and HRD chairman Jim Allen added: “This partnership will act as an accelerator to Hard Rock Digital’s planned strategic initiative to expand its online gaming offerings to international markets, becoming the first operator with a global omnichannel offering under a singular, irreplaceable brand.

This announcement only reinforces our commitment to lead innovation in the gaming industry and expand the ‘Hard Rock’ experience worldwide. We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omnichannel offering.”

Source: Hard Rock Digital, Playtech Enter Strategic Partnership, Hard Rock Digital News, March 14, 2023

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