Relax Gaming Partners with AvatarUX to Introduce Its Modern Games to Players

One of the leading iGaming aggregators and content providers, Relax Gaming (RG), partnered with AvatarUX to help the company deliver its innovative and modern games on the renowned Silver Bullet platform.

Advanced Mechanics

relax_gaming_enhances_silver_bullet_portfolio_following_avatar_ux_deal_AvatarUX was founded in 2019. Since then, the company has gone above and beyond to add advanced slot games enriched with modern mechanics, such as proprietary PopWins mechanics. The company was awarded as Slot Supplier Rising Star at the EGR B2B Awards in 2022 and two more awards at the CasinoBeats Developer Awards this year. It recently released two variations of its famous PopWins mechanic, MultiPop and StickyPop, which strengthened its position as a leader when it comes to new exciting mechanics on the market. Additionally, its content has it all: creative and detailed visuals, along with fantastic features that add excitement, all followed by advanced math models.

Relax Gaming will incorporate this content into its vast network of partners, starting with the fun LooneyPop creation. The AvatarUX premium content will be available to players on RG partners’ platforms, thanks to the rapid distribution and a vast amount of players across all key markets in the world.

Innovative Leaders

Shelley Hannah, a Chief Product Officer at Relax Gaming, said: “AvatarUX has continuously created unique titles and mechanics that greatly engage players and is fast becoming a leader in innovation. We are delighted to add it as our latest Silver Bullet partner, and we know operators will be eager to showcase its portfolio of games.”

Nicola Longmuir, a Chief Executive Officer at Avatar UX, added: “Relax Gaming is one of the most esteemed content aggregators in the industry, and this partnership marks a great milestone for us. The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

Relax Gaming earned its title of the leading B2B supplier in the whole iGaming industry thanks to its continued efforts to improve its content and aim for excellence in everything they do. It was recognized, and the company won many prestigious awards, including the Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards and Best Game Provider at the AskGamblers Awards last year.

Right now, the company’s portfolio consists of more than 4,000 thrilling and carefully crafted games, including the range of proprietary slots and third-party studio content Relax Gaming got through its advanced partners network.

Source: Campbell, Alan, “Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal”European Gaming, August 29, 2023.

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AI Presenters in Casino Games Enhancing Communication, Privacy, and Fairness!

incorporating-ai-into-live-casinoAnother important interview resonated in the industry after iGaming veteran, Jean-Pierre Houareau, CEO at Live Solutions, spoke with iGB and explained how AI affects the online gambling industry and what changes this modern technology could bring.

With the modernization of the world came the modernization of this form of entertainment.

Introducing AI into this form of entertainment will take the player iGaming experience to a completely new level, allowing for another era of change to begin.

Modernization of Online Gambling!

With the modern world bringing great changes, introducing AI into their products allows companies to deliver freshness and engagement.

Live Solutions,a reputable B2B brand in the industy, has added AI presenters to its casino games.

“Our AI presenters are a new initiative to work alongside our live hosts. They will manage the game action and keep players informed just like a live host would.” he said.

This iGaming veteran also highlighted the importance of this novelty, which increases the closeness between operators and players thanks to the fact that the messages are personalized.

“AI presenters offer huge benefits as they give operators the ability to communicate with their players,” he explains. “AI presenters can target a particular player and give them a specific message. For example, a player can be reminded during a game that they need to provide KYC documentation to the operator.”

What to Expect?

Utilizing AI presenters enables operators to focus better on their players’ requirements, given that AI can leverage automation. Houareau explains that AI presenters provide continuous support to players, operating 24/7. This becomes especially beneficial for players in varying time zones and with diverse language preferences.

For individuals who aren’t enticed by the personalized aspects, the anonymity of the AI presenter might be appealing.

“Interacting with an AI presenter can provide a level of privacy and anonymity that some players may prefer,” he continues. “AI presenters can make decisions based solely on objective rules and algorithms, which can enhance transparency and fairness.”

However, one of the key questions is, can AI outperform humans? Houareau thinks that AI can bring many benefits!

“AI presenters don’t require training,” he says. “Once developed and deployed, they can handle numerous interactions simultaneously.”

He also stated that this innovative technology can “handle a high volume of transactions without the limitations of human resources.”

More Players Than Ever

According to this expert, AI will give casinos the chance to welcome more players than ever before!

But can these rights be threatened? This veteran believes that there will be no problems as long as the companies have an agreement with the ambassadors on the use of their images.

“Using an AI presenter that closely resembles or imitates a celebrity without their permission could potentially infringe upon these rights, so we would always insist that the proper release clauses are in place before developing a bespoke AI presenter.”

Future-Oriented!

Although AI has experienced great success so far, like everything else, this technology continues to develop and we can certainly see even more improvement in the future!

“Some of the future enhancements that we are looking into include enhancing the realism of the AI presenter to provide a more immersive gambling experience, which could involve improving facial expressions, body language and voice modulation to create a more human-like interaction,” Houareau reveals.

In addition to enhancing its designs, Live Solutions is also exploring the integration of responsible gambling elements into AI presenter technology. This aims to aid in the detection of indications related to problematic gambling or overly risky behavior.

Possible inclusions encompass setting time and expenditure boundaries, personalized suggestions for intervals, and even furnishing assistance resources – all conveyed through AI presenters in a human-like manner.

No matter how AI presenters may evolve, Houareau envisions that the boundless potential and expansiveness of AI will present increasingly greater opportunities as technology advances.

“The possibilities are endless and we are excited to be part of the AI evolution.”

In the end, AI will certainly bring changes in all segments of the industry, and even more interesting games, thrilling adventures, and an increase in player experience are expected.

Source:

”Incorporating AI into live casino”. iGaming Business. August 17, 2023.

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Booming Games Updates Office Space; Moves From Enn Glad To Quad In Mriehel

Booming Games, a developer of online real money gambling games, has revealed that it has moved its Maltese office from Enn Glad, Msida, to the Quad in Mriehel, resulting in the company boosting its presence in a prime and prestigious location, in one strategic move.

Office Upgrade

Having experienced tremendous growth in its operations in Malta, meaning it was able to recruit highly trained professionals, the company needed an updated office space that was necessary to keep pace with the developer’s accomplishments and future goals. Furthermore, when deciding on a location for an upgraded office, an office in the Quad was a suitable solution as it is nicely furnished and provides a number of benefits that involve a gym, restaurants, childcare facilities, and shops among many others. However, that’s not all; because the office space is truly the best with a huge commercial area of 44,000 square meters and more than 7,000 square meters of open space.

Commenting on the new office, Max Niehusen, Chief Executive Officer of Booming Games, said: “I couldn’t be more elated about our recent move to the Quad office, a true embodiment of our success story. Choosing the Quad as our new office location was a natural choice as it aligns perfectly with the vision we have for our future. And for us, it’s more than just an office. It’s a symbol of our relentless pursuit of excellence and our commitment to providing an exceptional work environment for our incredible team.”

In this regard, Frederik Niehusen, the Chief Commercial Officer at Booming, added: “I am thrilled with our move to the Quad office; a dynamic location that perfectly aligns with our commercial aspirations. Its sophisticated design and top-notch amenities, including excellent restaurants, elevate our client meetings, fostering stronger connections, fueling creativity, and propelling our commercial success to greater heights.”

About

The company started operations in 2014 and is now located in Malta. More importantly, it operates under a license issued by the Malta Gaming Authority. In addition, the company also has certificates from other official regulatory bodies such as Agenzia Dogane Monopoli, Spillemyndigheden, and Alderney Gambling Control Commission. Its main focus is on producing high-end games, and so far they’ve been quite successful at that, despite the fact that titles are released in very quick succession. Still, none of their products feel rushed, and their portfolio is massive and consists of a huge variety of different game types.

Games created by the developer are regularly checked by official regulatory bodies such as Spel Inspektionen and Quinel Limited. 

Source: “Booming Games Levels Up: Maltese Office Now Located at the Prestigious Quad In Mriehel”, European Gaming, August 1, 2023

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Another Judge Rules That Pennsylvania Skill Games are Legal in the Commonwealth

another_judge_rules_that_pennsylvania_skill_games_are_legal_in_the_commonwealthFor nearly a decade now, judge after judge has ruled that Pennsylvania skill games known by the Pace-O-Matic name are legal in the commonwealth. yet prosecutors and agents of the Pennsylvania Bureau of Liquor Control and Enforcement (BLCE) seem hell-bent on finding a jurist who will take their side in the matter of “Chance v. Skill” and stand behind the authorities when they raid a local gathering place and seize the machines and any cash or collateral equipment associated with them.

So far, Pace-O-Matic’s Skill Games have been found to be legal in the state by rulings in the following courts: Beaver, Dauphin, Monroe, and York counties. Clearfield County and Delaware County reviewed the law itself and case law as created by those decisions and returned seized games without the need to go to trial and determine the facts for themselves.

Games Deemed Legal Since 2014

The Beaver County Court of Common Pleas ruling that Pace-O-Matic’s Pennsylvania Skill games are legal and games of predominant skill have stood since 2014 (ruling .PDF)

Once again a judge has ruled in favor of game providers. This time in Monroe County where the DA’s office and the BLCE carried out a raid on a small business there in 2022 and held the devices in a secure location until the gambit played out in court – again. Judge Mark said in his recent ruling that the gaming “devices are games of skill and not games of chance.”

In the same county earlier this year, prosecutors caught an earful from Monroe County Common Pleas Judge Jennifer Harlacher Sibum who scolded them for not only prosecuting non-criminal behavior but for misconduct in the investigation and prosecutions themselves. In fact, she used the withholding of crucial evidence and misrepresentation of evidence by the prosecution side of the equation as reason to suppress the actual evidence from a court hearing as the case was dismissed.

The court finds that the Commonwealth improperly withheld and misrepresented material evidence relative to the issuance of the search warrant in this matter and that such conduct warrants the suppression of the seized property,” wrote Judge Sibum in her order dismissing the charges and ordering the return of the machines, cash, and other instruments to the rightful owners.

According to a report on G3 Newswire, Wednesday judges in York County and Dauphin County have ruled against prosecutors and the BLCE in other cases this year as well.

Pace-O-Matic got its machines, cash, and related equipment back from prosecutors in York County after it was improperly seized by the Bureau earlier in 2023. In Dauphin County, the “L” was chalked up to prosecutors there, and the “W” for POM.

In that case, Dauphin County Common Pleas Judge Andrew H. Dowling wrote, “Initially, it is this Court’s belief that the Commonwealth’s investigation shows case bias. The Commonwealth is seeking to make all machines like the POM Machines into illegal gambling devices, and their whole approach and intent is to shut down games regardless of the actual gameplay… Thus, the Commonwealth as a whole is biased against the games, and their approach lacks case credibility.

Pace-O-Matic lawyer, Matthew Haverstick of Kleinbard, LLC, stated: “Pace-O-Matic’s Pennsylvania Skill games are legal. The Commonwealth has wrongfully seized its equipment for years with no credible evidence that the games are illegal. Judges are now carefully looking at the evidence and ruling in our favor.

Mike Barley, Chief Public Affairs Officer for the company added, “Again, another Pennsylvania court has found that Pennsylvania Skill games, powered by Pace-O-Matic, are legal games of predominant skill. With the legality of our games upheld repeatedly, we are eager to work with the Legislature to pass legislation that will fairly regulate and tax the skill game industry. In fact, Pace-O-Matic stands out among our competitors as the active driving force seeking additional regulation and taxation.

Pennsylvania Skill games are manufactured in the commonwealth and 90% of the profit generated from them reportedly stays inside the state. Earlier reports claim to show that “real casino” businesses are not cannibalized by play on the devices as those seeking to spend a few dollars for entertainment with potential prizes on the games visit a neighborhood mom-and-pop grocer or other stores, another nearby small business, a favorite fraternal or social club, the local volunteer fire company or a veterans’ organization without the need to plan travel, overnight accommodations, or even to plan any form of major budget expenditures.

The Same or Similar Games have been Banned by Law in Kentucky Since March 2023

The games do not enjoy the same standing in Kentucky where they were recently codified into law as unregulated and illegal.

Pennsylvania casino and lottery revenues have continued to grow year in and year out as the skill games find their way into more and more locations giving at least anecdotal evidence to advocate’s claims that it is a totally different clientele than would be found looking for flashing lights, bells and whistles, and big jackpots.

Sen. Gene Yaw who serves as Vice Chair on the Judiciary Committee in Harrisburg has introduced legislation that would tax the machines and reportedly provide some $300m a year in revenue to the commonwealth while regulating the games as well.

As part of most press releases from the company, POM often mentions that it “employs a team of former state police officers to enforce all terms of contracts and codes of conduct. These contracted terms limit the number of machines, where they are placed in a location and have protections in place to prevent anyone underage from playing the devices.

Source:Judge rules that Pennsylvania Skill games are ‘devices of skill’, G3Newswire, June 7, 2023

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Light & Wonder Reveal Asian Games and Systems Upgrades for Singapore Show

light_and_wonder_reveal_asian_games_and_systems_upgrades_for_singapore_showLight & Wonder is aiming high in Asia with its participation in Global Gaming Expo (G2E) Asia. The event runs from May 30 to June 1 this year at Marina Bay Sands in Singapore.

While precise details will not be publically available until revealed at the show for some of the company’s advancements in the Asian market, the former Scientific Games has teased some info on its comprehensive cross-platform loyalty program with an array of customizable features for operators to retain and attract customers.

Differentiating Solutions from Industry Leaders

The new Systems enhancement will complement the current products in use and give operators a distinctly differentiated solution for integration into platforms already in use across the loyalty space.

Regarding the behemoth game provider and developer’s debut of new games meant to capture and keep players in one of the world’s most rapidly developing markets, each pick seems capable of carrying its weight to help L & W reach the goal of Number One in Asia.

Starting with the electronic table game (ETG), RouletteX, players stand a chance to win much more on a roulette game than they normally would. By choosing their own volatility (risk v reward) players can reap up to 500x their bet on a single number. The game is played on Light & Wonder’s Quartz Standalone and Hybrid platform.

Dragon Tail Baccarat is now available for play on the Quarts Stand-alone system. The new title offers free games and side bats along with a touch screen that displays a variety of interactive features for the player to choose from. Operators on the other hand will have access to statistics, trend displays that can be custom-configured, game history, a bet scheduler, and a timer option as options to offer players.

Not to risk being mired in excellent floor games before even mentioning slots and progressive slots we’d be remiss not to bring up the company’s 2022 Global Gaming Awards Asia’s “Casino Product of the Year,” the MDX card shuffler. It is deserving of its own showcase and will receive it at the show along with some of the live dealer games served by it.

The time-proven Blazing 7s Blackjack Progressive will be featured and find its way to Asian casino floors this year with side bets based on 7-pip cards. Players who choose to play the 7s will win if their first card is a 7 – win even more if their second is a seven and go rolling in the bank if the dealer’s first card is a 7 too.

Our Asian customers are excited to energize their casino floors and discover the tremendous value created for their players who want more modern, immersive game content with solutions and services to enhance the guest experience,” said Simon Johnson, Light & Wonder Senior Vice President and Managing Director, International Gaming.

Light & Wonder is taking the lead in performance and ship share across key Asian markets, an indicator that our ambition to be number one in the Asian market is well on its way to be actualized. To respond to this forward momentum and the demand for next-generation content, our team of award-winning game designers and studios have created a robust pipeline of next-level experiences, content, technology and systems that will reach across multiple platforms and markets.”

Slots for Asia Extend Popular Franchises

Popular game families and franchise strings from Light & Wonder that will see new editions and additions for Asia include Dragon Unleashed, DU? FÚ DU? CÁI GRAND, Dancing Drums Explosion, and Coin Combo.

Coin Combo adds VIP to its name as well as titles such as Carnival Cow and Hyper Horse with progressive jackpots. Both of the franchise extensions were purpose-built specifically for the Asian market and will be available on the KASCADA Portrait 43” cabinet.

A Dual Screen version of the Kascada will debut at the show for the very first time. Edge lighting and a signature reflector compliment the 43″ cabinet to give it a striking presence on any casino floor. Look for the market-unique cabinets to feature two high-resolution 27” monitors and a floating 27” topper for dynamic game content.

Ingotcha and Dragons are two new titles joining the DU? FÚ DU? CÁI Grand family of games with jackpot-rich features. Player-favorite features remain in popular games but innovations improve playability and broaden the audience.

Red Fleet and Treasured Happiness are two titles joining Dragon Unleashed in that franchise and the new games carry the originals deep into big win territory with free games and respins adding to the familiar features. The franchise is now arguably one of the most exciting game series to be found on any casino floor and has been added to the Kascada Duel Screen cabinet for side-by-side theatrical game presence – especially during the Dragon Reel feature.

Source: Light & Wonder aiming for number one in Asia at Singapore show, G3 Newswire, May 24, 2023

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