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Wazdan To Showcase Its Newest Gaming Products At SBC Summit Barcelona

Wazdan, an award-winning slots developer and aggregator based in Valletta, Malta, has decided to reveal many of the latest tools, games and features at SBC Summit Barcelona, a conference and exhibition that will take place this year from September 19th to September 21st in the congress center of Barcelona called Fira Montjuic.

Newest promotional tool

wazdan_forecasting_jackpot_rain_for_the_sbc_summit_barcelona Located on stand CG90, the supplier will hold a full tournament to advertize its newest “promotional tool,” called Jackpot Rain. The latest, one-of-a-kind mechanic rewards players with progressive jackpots, meaning it increases enthusiasm and anticipation. Additionally, in addition to players, operators will also get an opportunity to try this incredible tool for themselves and earn amazing rewards at Wazdan’s stand.

However, besides this extraordinary tool, the developer will display a host of approaching slots that it plans to release, involving Book of Faith, which will involve a number of amazing field-tested features boosted with the Collect to Infinity mechanic and a one-of-a-kind twist to the legendary, widely-loved Book bonus.

Commenting on the upcoming conference and a range of tools that Wazdan will be displaying, Chief Executive Officer at Wazdan, Michael Imiolek, commented: “The SBC Summit Barcelona has quickly established itself as a must-attend event in the industry calendar, and we’re delighted that we’ll be showcasing such a vibrant array of products. With a strong team attending and some fantastic launches such as Jackpot Rain, it is set to be a fantastic show and we can’t wait to meet old friends and new acquaintances in Barcelona!”

The IT team also will be present

The provider will go one step further with its appearance at the Summit, because it wants to cover everything and provide itself with the best possible experience. Therefore, its IT team will also be present to ensure everything runs smoothly, meaning it will “offer instant integration, a process of integrating its offering into an operator’s platform within an hour.”

But, that’s not all; as the supplier has taken on the role of sponsor at the upcoming SBC Awards Show, which is the final ceremony of the Summit and will be held at Caves Codorniu venue. In addition, the firm was “nominated in two categories, Casino / Slots Developer of the Year, and Industry Innovation of the Year.”

About

Wazdan is an international slot game provider that combines innovative technology with an impressive gaming experience to meet the needs of the modern player. Furthermore, it is constantly updating its gaming portfolio with the newest titles.

Source: “Wazdan forecasting Jackpot Rain for the SBC Summit Barcelona”. European Gaming. September 4, 2023

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Betsson Group Presents Newest Global Marketing Concept; Excitement Of Betting More Valuable Than Big Wins

Betsson Group, in addition to commemorating 60 years in 2023, is now debuting its latest international marketing concept named “A bet makes the difference.” Additionally, this concept is all about strengthening the previous message that wagering is more about increasing enthusiasm rather than huge wins. However, the latest commercials, first and foremost produced in-house, are Betsson’s most aspiring production to date and will originally appear in more than 10 countries in Latin American and Europe.

Establishment of an internal global creative center

Betsson, the flagship brand of the Betsson Group, has not so long ago experienced a notable growth, especially in Latin America, where it also not so long ago officially became the “main sponsor” of the iconic Argentine football club, Boca Juniors. In this regard, speaking about the mentioned marketing concept, CEO of Betsson Group, Jesper Svensson, commented: “As we expand our presence across various markets, we have established an in-house international creative hub. I am really excited to unveil our most ambitious commercial yet, solidifying Betsson as the most exciting brand in the industry.”

Moreover, the essence of this concept emphasizes that “the inherent excitement of betting is more important than fixating solely on winnings.” On that note, Global Brand Director of Betsson, Kay Höök, said: “While we can’t control the excitement of a match or guarantee wins, we can assure our customers that placing a bet, small or big, will amplify the excitement. While many other betting companies focus on big, quick wins, our emphasis lies in cherishing the excitement itself and the heightened entertainment that a bet provides.”

Commercials description

To highlight the mentioned message, the commercials show how an apparently ordinary and silly match turns into an outstanding and highly exciting experience when one person in the audience decides to place a bet. The plot of the commercials, directed by award-winning director Rodrigo Saavedra (Immigrant), take place in a “dramatically charged setting,” while production of the film is almost identical to the renowned international lifestyle brand. However, even if it is a casino, the commercials tend to emphasize the enthusiasm of betting as a form of entertainment, rather than “the more typical focus on winning moments.”

On that note, Höök further adds: “Our goal is to enhance the entertainment value and intensify the excitement for our customers. While potential winnings remain a possibility, we don’t want the prospect of winning to define our communication. Our message is that when you gamble responsibly, you will enjoy the excitement even if you don’t win.”

Additionally, for the group, this unique international marketing concept represents an important step towards modifying the industry scene and reformulating the core of entertainment via responsible engagement.

Source: “Betsson Launches New Global Marketing Concept”. European Gaming. August 21, 2023

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