ITL Presents Its AI-Powered Solutions at FIJMA Event in Madrid

Industry giant Innovative Technology (ITL) happily announced that the company will participate at Feria Internacional del Juego (FIJMA). FIJMA is the biggest network of industry professionals in Spain, and the event that celebrates its 40th anniversary will be held from May 7 to May 9 in Madrid.

Demonstration at Feria Internacinal del Juego

itl_spain_head_to_madrid_for_the_largest_gaming_exhibition_in_the_spanish_calendarOf all the leisure and gaming events in Spain, this one is by far the most important. FIJMA hosts various companies, industry experts, and manufacturers who provide information about the most recent trends, new slot games, and innovations in equipment.

For all who want to visit ITL’s stand, the company will be located on stand A49. Among the main products the company wants to promote at the event are their latest note recyclers and new unique solutions. On top of that, the visitors will be able to see new biometrics solutions and understand how they can be used to prevent minors from gambling.

A General Manager for ITL Spain, Jose Garcia Escudero, said: “We are looking forward to showing how combining our compact note recycler (NV22 Spectral) and advanced coin recycler (SMART Coin System) gives the best fit for cash handling efficiency for gaming machines in Spain. These solutions now dominate the Spanish gaming market giving operators considerable float management savings, fewer refills, and a massive reduction in coin starvation for improved machine uptime. We’ll also show the new NV4000 mixed denomination note recycler to the Spanish gaming market for the first time, ideal for high volume applications like change and redemption terminals.”

ITL is one of the most famous companies when it comes to using AI to develop biometric solutions that help in age verification. The technology can be used on the entrances of gaming venues and it also can be integrated into gaming machines, which provides a safe and secure option when it comes to preventing underage gambling.

Jose added: “We will also have our age check devices on the stand for visitors to demo which can help operators prevent someone potentially underage or even self-excluded from trying to play a machine or access an age-restricted area. ICU Lite can be fully integrated into a gaming machine or betting terminal to automatically estimate age to prevent minors from playing. MyCheckr can be utilized at 18+ entrances to prevent access. Both devices have a one-off cost with no subscriptions and no internet required. Our technology is affordable, available to all, and trusted, with no biometric personal data stored. We have very strong relationships with the Spanish market and we’re proud to know that our products will be displayed on a number of stands by our long-standing customers. We’re looking forward to seeing everyone in person in Madrid and we welcome you all to stand A49.”

Industry leader

ITL has been present on the market for more than 30 years, and since the beginning of its journey, it has established itself as a leader in the industry. Recently, the company has focused on two major solutions: cash-handling equipment and AI-powered biometric solutions.

Among the products the company has developed are bill acceptors and recyclers, multi-coin hoppers, and famous technology that provides facial recognition.

At the moment, the company manufactures its products at two locations, and they’re available to partners all over the world. Its partner network currently includes more than 20 big industry names.

Source: “ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar”. European Gaming. April 23, 2024.

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Interkassa Presents Its Payment Solutions at Major Industry Event in Malta

Interkassa, the renowned global payment aggregator, will present its newest payment solutions in the major event, which will be held in Malta from 13 to 17 November 2023.

The major event

interkassa-will-present-payment-solutions-for-gambling-and-betting-at-sigma-malta-1-1.Sigma is a large-scale event that will host the biggest industry names, and Interkassa is proud to be one of them. The company’s payment solutions are carefully selected and customized to fulfill the needs of the gaming industry. Among the most helpful is that the companies that collaborate with Interkassa can accept payments in 100 different currencies from all around the globe.

At the moment, the company offers more than 70 payment options, both global and local, to many countries. Customers are able to pay via cards, electronic wallets, mobile payments, bank transfers, as well as instant payments that can be transferred with Google Pay and Apple Pay. On top of that, there are also options for many fiat or crypto currencies, so the players can deposit and withdraw money in the way that suits them best.

All of the funds available are completely secure and safe, and all of the transactions remain uninterrupted. That’s because the company incorporated smart routing and various cascading technologies, which enabled the customers to enjoy smooth transfers. Tokenization makes the whole process even more seamless and secure since one-click betting is now available to the players.

In Interkassa’s vast network of partners are the biggest industry names such as 1win, Pin-Up, SoftSwiss, Slotegrator, EveryMatrix, BetConstruct, and FavBet.

Rapid success

Valentina Romanenko, the CEO of Interkassa, said: “With over 14 years of experience in the market, we have studied the needs of the gambling business and their customers. Today, Interkassa is ready to provide a positive payment experience for both players and gaming providers. We have a complete set of solutions for this. Our team looks forward to meeting Sigma Malta visitors at our stand #1114 and discussing the details of future cooperation.”

Anastasia Babochkina, Deputy CEO at Interkassa, has already visited the event. She commented: “We have attended this conference in Malta for several years. As a result, this event has always yielded incredible experiences and new fruitful partnerships. Its global focus and broad audience allow us to show all the advantages of our product.”

Interkassa was founded in 2009, and it rapidly expanded across the global market. At the moment, the company processes more than 12 million payments each month, and its customer base contains more than 4000 international businesses from Europe, Asia, Africa, Latin America, Canada, and CIS countries (except Russia).

Source: Incze, Gaspar, “Interkassa will present payment solutions for gambling and betting at Sigma Malta”EuropeanGaming, October 10, 2023.

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Betsson Group Presents Newest Global Marketing Concept; Excitement Of Betting More Valuable Than Big Wins

betsson_launches_new_gloal_marketing_conceptBetsson Group, in addition to commemorating 60 years in 2023, is now debuting its latest international marketing concept named “A bet makes the difference.” Additionally, this concept is all about strengthening the previous message that wagering is more about increasing enthusiasm rather than huge wins. However, the latest commercials, first and foremost produced in-house, are Betsson’s most aspiring production to date and will originally appear in more than 10 countries in Latin American and Europe.

Establishment of an internal global creative center

Betsson, the flagship brand of the Betsson Group, has not so long ago experienced a notable growth, especially in Latin America, where it also not so long ago officially became the “main sponsor” of the iconic Argentine football club, Boca Juniors. In this regard, speaking about the mentioned marketing concept, CEO of Betsson Group, Jesper Svensson, commented: “As we expand our presence across various markets, we have established an in-house international creative hub. I am really excited to unveil our most ambitious commercial yet, solidifying Betsson as the most exciting brand in the industry.”

Moreover, the essence of this concept emphasizes that “the inherent excitement of betting is more important than fixating solely on winnings.” On that note, Global Brand Director of Betsson, Kay Höök, said: “While we can’t control the excitement of a match or guarantee wins, we can assure our customers that placing a bet, small or big, will amplify the excitement. While many other betting companies focus on big, quick wins, our emphasis lies in cherishing the excitement itself and the heightened entertainment that a bet provides.”

Commercials description

To highlight the mentioned message, the commercials show how an apparently ordinary and silly match turns into an outstanding and highly exciting experience when one person in the audience decides to place a bet. The plot of the commercials, directed by award-winning director Rodrigo Saavedra (Immigrant), take place in a “dramatically charged setting,” while production of the film is almost identical to the renowned international lifestyle brand. However, even if it is a casino, the commercials tend to emphasize the enthusiasm of betting as a form of entertainment, rather than “the more typical focus on winning moments.”

On that note, Höök further adds: “Our goal is to enhance the entertainment value and intensify the excitement for our customers. While potential winnings remain a possibility, we don’t want the prospect of winning to define our communication. Our message is that when you gamble responsibly, you will enjoy the excitement even if you don’t win.”

Additionally, for the group, this unique international marketing concept represents an important step towards modifying the industry scene and reformulating the core of entertainment via responsible engagement.

Source: “Betsson Launches New Global Marketing Concept”. European Gaming. August 21, 2023

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