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Apricot Celebrates 30 Years, Redefining Microgaming Legacy with Platform Focus

Microgaming-rebranded-to-Apricot Celebrating its 30th anniversary, Apricot—formerly known as Microgaming Software Systems Limited—marks this milestone with a bold rebranding that looks ahead. Known for its pioneering work in online gaming, Apricot has transitioned away from content aggregation to focus on delivering advanced platform software solutions, setting a new course for its future. This evolution captures the company’s history while redefining its role as a platform-driven technology provider for the gaming industry.

Evolving from Gaming Content to Platform Expertise

The transformation of Apricot began in 2022 when Games Global acquired Microgaming’s game assets and distribution network, allowing Apricot to zero in on its platform services. With this shift, Apricot has dedicated itself to creating a secure, scalable infrastructure to support leading gaming brands worldwide. By focusing exclusively on platform software, Apricot now enables seamless, responsible gaming experiences, processing over 210 million bets daily and earning over 20 industry awards, solidifying its position as a trusted name in iGaming.

A Fresh Visual Identity Signaling Apricot’s New Path

Aligned with its platform-focused mission, Apricot has introduced a refreshed visual identity that captures both its evolved focus and its heritage as Microgaming. The updated look symbolizes Apricot’s shift from a content distributor to a dedicated platform provider, reinforcing its commitment to delivering robust technology for gaming brands. This cohesive design extends across all brand materials, enhancing Apricot’s recognition in the market and emphasizing a clear, professional focus on advanced gaming solutions. With bold, contemporary graphics, the revitalized brand breathes fresh life into Apricot’s people-first philosophy and dedication to innovation.

While Apricot’s visuals have transformed, core elements like the name and logo remain intact, preserving the brand’s legacy while representing its future ambitions.

New Website and Digital Presence

Alongside its rebranding, Apricot has launched an updated website that embodies its refined vision and showcases its historical achievements, present capabilities, and future goals. This digital platform provides users with a cohesive view of Apricot’s investments, partnerships, and the strength of its partner network. As an intuitive platform, it represents Apricot’s commitment to delivering reliable technology solutions that support seamless and responsible gaming experiences.

Looking to the Future

This 30th anniversary is not only a celebration of Apricot’s heritage as Microgaming but also a vision for its future as a platform-driven technology leader. Throughout 2024, Apricot aims to increase brand visibility, leveraging owned media and strategic partnerships to establish itself as a leader in iGaming software solutions. This enhanced strategy aligns with Apricot’s commitment to innovation and responsible gaming, promising continued support to its clients, partners, and the global gaming community.

In the years to come, Apricot’s dedication to platform excellence and industry evolution will remain at the forefront, underscoring its transformation from a pioneer in online gaming to a leader in platform technology.

Source:

“Microgaming Unveils a New Chapter: A Platform for the Future“, linkedin.com, 2024.

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Filed Under: Gambling News Tagged With: apricot, celebrates, focus, legacy, microgaming, platform, redefining, years

Spinomenal Integrates Content with 888 Italy Using Pariplay Fusion Platform

Spinomenal, an experienced supplier of premier content to the iGaming industry, has entered a partnership with the prominent operator 888 Italy. Under the terms of the deal, the supplier will provide its extensive slot portfolio to the online casino via the Fusion aggregation platform provided by the renowned supplier Pariplay.

B2C Partnership

The partnership represents a huge step forward for both companies in accomplishing their respective strategic goals. Following its Italian market debut made in the summer of 2023, Spinomenal has since evolved into an increasingly influential participant in the growing Italian gaming environment. The latest partnership with 888 Italy will enable even wider Italian player pool to taste the provider’s fine selection of titles and spread the word about the unique gaming experience made available through the remarkable content supply deal.

Premium Content Supply

Therefore the visitors of 888 Italy’s online casino will benefit from the opportunity to roll out Spinomenal’s blockbusters like Majestic King, Book of Demi Gods 2, Egyptian Rebirth and more. At the same time, the operator can now use the premium supply to expand the offerings of high-performance titles and benefit from the increased player’s activity on the platform.

Smooth Content Integration

Such an activity has just been made easier, as the partners to the content supply deal has engaged Pariplay’s innovative aggregation platform Fusion for seamless content integration into the 888 Italy’s online operations. The aggregation platform securing a swift and seamless content transition by means of a series of cutting-edge features and tools makes Pariplay a frequent B2B partner for Spinomenal’s expansions. The use of high-end Fusion platform for the latest integration testifies about the commitment of Spinomenal and 888 Italy to increase their presence in the Italian jurisdiction.

Common Expansion Targets

spinomenal_enhances_888_collaboration_with_italian_expansion_ The Italian deal between Spinomenal and 888 extends the series of expansions accomplished by the two partners across Europe. Therefore the Italian players can now enjoy the gaming experience already available in the UK, Romanian, Swedish, and Spanish markets. With the latest expansion, the studio and the operator are increasing their presence in the country looking to write another chapter of their common story of success.

Commenting on the partnership, Lior Shvartz, CEO for Spinomenal said: “Italy will be an integral market for us in 2024 and we are thrilled to expand our presence here with long-time partners 888. Here in Italy, 888 has quickly become a leading force in the market where we know our games will be given the perfect platform.”

Head of Commercial for William Hill/888 Italy Valerio Miccio added: “We have been following closely on Spinomenal entrance to the Italian market from last summer. Once we realised Spinomenal’s best titles had an amazing impact, we decided to enhance our games portfolio on 888casino.it, providing our players with an even more fulfilling online casino experience”.

Source: “Spinomenal enhances 888 collaboration with Italian expansion”. European Gaming. March 11, 2024.

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Filed Under: Gambling News Tagged With: content, fusion, integrates, italy, pariplay, platform, spinomenal, using

Operators All Over the World Get a Chance to Advance Their Businesses Through New SPRIBE’s Product Broadway Platform

The famous developer of crash games, SPRIBE, decided to take a new spin on its business and come up with a new, innovative solution, Broadway Platform.

Innovative product

introducing_broadway_platform_from_spribe___ SPRIBE, which is known as a leading crash game in the world, changed the perspective of both players and operators when it comes to this type of game. Now, the company shows its uniqueness and innovation by launching the new Broadway Platform.

Broadway Platform is a brand-new iGaming Platform (PAM) that allows players to enjoy a range of online sportsbooks and casino suites. The sportsbook available on the platform has various betting options. Players will be able to enjoy 100,000 pre-match events, as well as 70,000 live events across 3,000 markets. There will be available 125 sports in total, including esports.

A team of more than 80 experts in the industry are hired to help in expert trading and risk management. Their main goal is to achieve an average margin of 14% for pre-match and 10% for live events.

As the name suggests, the Broadway Platform will provide its customers with various singing and dancing online casino products. The offering will include over 16,000 games, and among them will be always-popular slots, table games, crash games, as well as live dealers. On top of that, the players will get a chance to enjoy various global and local jackpots, and the products will be obtained from more than 200 providers from all over the world.

This advanced product features a certified RNG system, along with back-office reporting and monitoring tools that make the experience smoother. On top of that, the support is available across various channels, currencies, and languages, so everyone can be taken care of.

The platform is easy to navigate, and its back-office tools are the fastest in the industry.

Fantastic tools and features

Great news for the operators is that they can provide customers with safe and secure payment solutions through Visa, Mastercard, Skrill, Neteller, PIX, and crypto.

The platform’s content management system is user-friendly, with various advanced features and instant website updates. Thanks to a modern CRM tool, operators can manage customers through a data warehouse, which allows them to analyze their behavior, segment the audience, and thanks to the algorithm, start the promotions they want to utilize.

The Risk Management Tool allows real-time monitoring. When it comes to marketing, the Affiliate Tool allows automated marketing options that can increase engagement and customers’ interest in the platform.

Giorgi Samkharadze, Head of Broadway Platform, said: “SPRIBE is a pioneering technology company, but even we did not expect Broadway Platform to be as innovative and cutting-edge as it is. This is a game-changing technology stack that offers the fastest set-up time in the industry alongside streamlined management and effortless operation. There really is no other solution like it in the market and we are incredibly excited to see operators unlock its full potential.”

Source: Miller, George. “Introducing Broadway Platform from SPRIB”. European Gaming. February 20, 2024.

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Filed Under: Gambling News Tagged With: advance, broadway, businesses, chance, operators?, platform, product, spribe’s, their, through, world

Casino Platform Provider and Aggregator Groove Join Forces with VIP Live Casino Supplier Bombay Live

Groove, a casino platform provider and aggregator that recently went through a rebranding continues establishing partnerships with the leading industry names. This time, the company partnered with Bombay Live, one of the leading businesses when it comes to VIP live casino experiences and delivering unique products to the market.

Industry leaders

Bombay Live was founded in 2020, and since then, it has become one of the leading companies in the world of luxury casino spaces. The rapid growth proved that the company provided great value to its customers and partners, and it led to becoming the IGA Live Casino of the Year 2023.

A team of experts from all over the world is behind in creating premium live casino products with the help of advanced technology that provides a smooth playing experience.

On the other hand, Groove recently got rebranded, and now the company’s on its way to conquering the global market and becoming the leading content and sports betting supplier in the world, and this new partnership is a great help in that mission.

Groove also has a new website, as well as an impressive gaming portfolio where all of the games are available through one single API integration. It currently possesses more than 15.000 captivating titles, and every month, more than 100 games are added. Its vast partners network currently has more than 100 members, and Bombay Live is the newest to join.

World expansion

Groove will participate in SiGMA Europe, which will be held in Malta in December, and then the company will sign a raft of the content providers they collaborate with, including its newest partner. They will appear on the company’s data-driven B2B Recommender. The platform is of great help to all operators who want to share their content and present it on the various markets.

Groove is famous for delivering the highest quality products with high performance and high revenue gained from its slot, online casino, live casino, poker and table games, and crash games offerings.

Taago Tam, CPO at Bombay Live, said: “By partnering with Groove, we gain access to an established operator cluster while opening doors to new opportunities and, importantly, reaching a wider audience who get instant access to our innovative content, ensuring high levels of player engagement and retention. Being recognized as an IGA award-winner has definitely meant we can court best-of-breed content providers like Groove.”

Yahale Meltzer, COO and co-founder at Groove said: “We’ve unveiled an amazing selection of world-class content partners this year, and we’re delighted to have brought Bombay Live into the fold. As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.”

Source: Miller, George, “Groove get spicy with IGA Live Casino of the Year 2023 Bombay Live”. European Gaming. November 8, 2023.

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SoftGamings’ Platform Granted B2B Certification for Italy

softgamings-to-conquer-italy-thanks-to-b2b-certification SoftGamings, a forward-thinking provider of feature-rich Turnkey platforms, White Label platforms, Self-Service solutions, and Bitcoin casino solutions is happy to share another important milestone. Demonstrating a high level of commitment to delivering the highest quality online casino products, the company was crowned with B2B certification for Italy.

With this significant acknowledgment, local operators are given the opportunity to utilize the operator’s cutting-edge platform. Thanks to this, Italian players will be able to explore the most entertaining content delivered by the industry’s most creative suppliers.

Equipped with over 10,000 games from 250+ premium providers, SoftGaming truly deserves to be ranked as a leading brand in the sector. Evolution, Kalamba Games, Yggdrasil, Wazdan, Push Gaming, BGaming, Big Time Gaming, and All41 Studios are just some of the many producers whose games are part of the gigantic portfolio.

Trusted Partners and Exceptional Solutions Provider

As mentioned above, this accreditation gives SoftGamings a chance to offer the entire palette of its products to companies operating in Italy. This includes not only white-label and turnkey solutions, but dynamic self-service and other products and services as well.

Commenting on the certification, Artem Ustinov, Head of White Label and Turnkey Solutions at SoftGamings, announced:

“We’re eagerly anticipating fruitful collaborations with Italian B2B companies with new certification for Italy. We strive to provide an iGaming market with exceptional software solutions that will drive the growth of online casino enterprises. Through the new partnerships, we can further enhance our reputation as a trusted and proficient partner within the iGaming industry”.

Worth adding is that in the upcoming period, SoftGamings’ Platform unique API will become available to Italian B2B companies. Packed with premium-quality content, this platform enables seamless integration with the biggest names in the content production sector.

A Year Marked with Multiple Successes

Although there are more than 50 days until 2024 announces its presence, based on the achievements reached so far, it’s more than obvious that 2023 was a year full of success for the company.

The end of April brought certification of compliance with Romanian National Gambling Office (ONJN) standards, allowing SoftGamings to enter one of the most attractive iGaming markets in Eastern Europe.

In July, the provider was granted an E-Class license from the Belgian Gambling Commission. A bit over a month later, the supplier received a certificate from the Hellenic Gaming Commission. On top of that, SoftGamings received the Best Platform of the Year Award at the Eurasia Awards 2023.

Attending Renowned Conferences

In February, the company attended ICE London 2023, a large conference visited by 650 brands from 150 countries. Giving valuable insight into the industry trends and innovations, this exhibition helps companies cement their position in existing and set foot in new markets.

June was marked with the SiGMA Americas conference, held in association with the Brazilian iGaming Summit. This event brought corporations a unique chance to take a closer look at the rapidly expanding market of Latin America. During the same month, the provider attended the 2023 Canadian Gaming Summit, an event described as a premier iGaming conference in Canada.

Other notable exhibitions include SiGMA Asia 2023, iGB Live Amsterdam 2023, Entertainment Arena Expo in Romania, SiGMA Balkans/ CIS, and G2E Las Vegas 2023. From November 13-17, 2023, the company will showcase its cutting-edge solutions on SiGMA Europe, which will take place in Malta.

Source: “SoftGamings’ Platform Earns Italian B2B Certification”, SoftGamings, November 1, 2023.

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