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Relax Gaming Partners with AvatarUX to Introduce Its Modern Games to Players

One of the leading iGaming aggregators and content providers, Relax Gaming (RG), partnered with AvatarUX to help the company deliver its innovative and modern games on the renowned Silver Bullet platform.

Advanced Mechanics

relax_gaming_enhances_silver_bullet_portfolio_following_avatar_ux_deal_AvatarUX was founded in 2019. Since then, the company has gone above and beyond to add advanced slot games enriched with modern mechanics, such as proprietary PopWins mechanics. The company was awarded as Slot Supplier Rising Star at the EGR B2B Awards in 2022 and two more awards at the CasinoBeats Developer Awards this year. It recently released two variations of its famous PopWins mechanic, MultiPop and StickyPop, which strengthened its position as a leader when it comes to new exciting mechanics on the market. Additionally, its content has it all: creative and detailed visuals, along with fantastic features that add excitement, all followed by advanced math models.

Relax Gaming will incorporate this content into its vast network of partners, starting with the fun LooneyPop creation. The AvatarUX premium content will be available to players on RG partners’ platforms, thanks to the rapid distribution and a vast amount of players across all key markets in the world.

Innovative Leaders

Shelley Hannah, a Chief Product Officer at Relax Gaming, said: “AvatarUX has continuously created unique titles and mechanics that greatly engage players and is fast becoming a leader in innovation. We are delighted to add it as our latest Silver Bullet partner, and we know operators will be eager to showcase its portfolio of games.”

Nicola Longmuir, a Chief Executive Officer at Avatar UX, added: “Relax Gaming is one of the most esteemed content aggregators in the industry, and this partnership marks a great milestone for us. The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

Relax Gaming earned its title of the leading B2B supplier in the whole iGaming industry thanks to its continued efforts to improve its content and aim for excellence in everything they do. It was recognized, and the company won many prestigious awards, including the Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards and Best Game Provider at the AskGamblers Awards last year.

Right now, the company’s portfolio consists of more than 4,000 thrilling and carefully crafted games, including the range of proprietary slots and third-party studio content Relax Gaming got through its advanced partners network.

Source: Campbell, Alan, “Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal”, European Gaming, August 29, 2023.

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Winlandia Casino Set To Launch in Multiple European Markets

Finlandia Casino, the online casino brand that has become very popular on the Finnish market for the past ten years, has announced its rebranding to “Winlandia” as the company seeks to expand on multiple European markets.

Taking Europe by Storm

winlandia_to_launch_in_eu_markets-_including_the_uk_norway_and_denmark_having_already_gone_live_in_swedenFinlandia Casino is regarded as one of the most respected brands on the Finnish online gaming market thanks to its impressive portfolio of slot games, table games and live casino titles, along with numerous payment options and enticing promotions and bonuses.

These strengths eventually attracted even players from other markets and that is why the company decided to change its brand to a more internationally-appealing one as it looks to expand into Europe.

Following the rebrand to “Winlandia”, the online casino has entered the Swedish market while three other major markets are lined up: Denmark, Norway and the United Kingdom. The online casino states that it wants to stand out from other brands by offering a tailored player experience, delivered with a Nordic twist.

Winlandia has a wide range of games in its offering, with its portfolio surpassing 5,500 titles from all the big developers in the world. However, the online casino also includes games from smaller providers which offer fresh and innovative titles.

The operator also announced that it intends to be among the first to apply for a license once Finland finally decides to dissolve the gambling monopoly and allow private operators to compete on the market in the coming years. Moreover, Winlandia announced that it intends to reach other continents as it will attempt to expand into Canada and New Zealand as well.

Hugely Passionate About Online Casino

Christoffer Grönlund, Head of Acquisitions & PR at Winlandia, was the one that announced the expansion plans, confirming that the online casino brand is looking to expand further into Europe and beyond.

“The team behind Winlandia is hugely passionate about online casino and delivering the absolute best experience to our players,” Christoffer Grönlund added, underlining that the company has a “very experienced” team with over 15 years of work in the iGaming industry.

“We have some incredibly exciting plans in the works and look forward to more players than ever before being able to enjoy what Winlandia has to offer,” the Winlandia executive concluded.

Source: “Finlandia Casino Rebrands to Winlandia and Goes Global“, BusinessWire. August 31, 2023.

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US Integrity Partnership Spree for Sports Betting Monitoring Continues

US Integrity is on a roll ahead of the college football season.

US Integrity sports betting Big Ten Conference
The Big Ten is the latest conference to sign a partnership with US Integrity. The sports betting monitor will surveil Big Ten games for sports betting irregularities. (Image: Big Ten Conference)

US Integrity in August alone announced partnerships with the Big Ten, Big 12, and Mountain West conferences for the tech company to keep tabs on sports betting activity related to their college sports. Founded in 2018 as a sports betting monitoring company seeking to eradicate fraud and corruption from sports gambling, US Integrity on Thursday confirmed its fourth major conference partnership reached in August with Conference USA.

The Big 10, Big 12, Mountain West, and Conference USA join US Integrity’s other conference clients, which include the SEC, Pac-12, Big West, Big Sky, and West Coast Conference. The sports betting monitor says its mission is to grow the legal sports gambling market by strengthening game integrity. Along with the aforementioned conferences, US Integrity has an array of school partnerships for similar monitoring services.

As a US Integrity partner, odds and line movements for those conferences and partner schools will be monitored by the tech firm, which is based in Las Vegas and New York. US Integrity’s proprietary dashboard, the firm says, allows its team to conduct analysis across dozens of data sets to proactively identify irregular wagering behaviors and patterns.

The goal is to assure the NCAA, conferences, teams, players, bettors, and the general public that the country’s ongoing expansion of legal sports betting isn’t impacting the legitimacy of the games.

Injury Reports Going Public

A common example of how sports betting might impact the integrity of a game is when a player or team member with confidential knowledge of a player’s injury status shares that information with an outside individual who then attempts to use the intelligence to their advantage via gambling.

For instance, if USC quarterback Caleb Williams suffers an injury during practice and is unlikely to start, and that information falls into the wrong hands, a bettor might wager heavily on USC not covering the spread or staying under the game’s over/under point total. Williams is expected to be one of college football’s most electrifying players this year. He’s the betting front-runner for the Heisman Trophy at +450.

Colleges have traditionally refrained from making injury reports public because of privacy concerns. But beginning this year, in the age of widespread sports betting, one major conference is requiring such disclosures to be made public ahead of kickoff.

HIPPA, the Health Insurance Portability and Accountability Act of 1996, set national standards that prohibit medical professionals from sharing a patient’s sensitive health information with another party without the patient’s consent. In pro sports like the NFL, players are required to sign HIPPA disclosures. But since college athletes are technically amateurs and are not directly paid by their universities, a school or conference’s legal ability to require student-athletes to sign health information disclosures has been questioned.

The Big Ten Conference last week announced it will be the first Power 5 conference to require teams to produce player availability reports. The conference is circumventing HIPPA concerns by simply requiring each team to say whether a player is available or not. No specific information on their injury or health is to be disclosed. The player status reports are due at least two hours before the start of a game.

“The well-being of our students, coaches, and staff, as well as the integrity of our competitions, are of paramount importance,” said Big Ten Commissioner Tony Petitti. “Enhanced transparency through availability reporting and partnering with US Integrity strengthens our efforts to protect those who participate in our games as well as the integrity of the games themselves.”

Reporting Resource

“If you see something, say something” is being applied to college sports and sports betting. Along with US Integrity monitoring betting markets, the firm this week announced an integration with RealResponse, a popular communication tool utilized by more than 150 colleges and universities.

RealResponse allows for confidential communications between players, coaches, team officials, and school administrators. RealResponse announced this week that, effective immediately, its mobile platform now includes a sports betting tool that allows student-athletes to anonymously report suspicions of sports betting policy infractions.

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Evoplay To Introduce New Approach To iGaming Industry At GamingTECH CEE Summit

GamingTech CEE, the “rebranded” Central and Eastern European Gaming Conference and Awards (CEEGC) organized by the HIPTHER Agency, a summit with a 7-year tradition of being the flagship conference of the online gaming industry in the Eastern and Central European region, throughout the fall, especially September 26 and 27. However, for this particular year, Evoplay, a rapidly-growing online gambling game development studio based in Ukraine, has been chosen to be the “Main Stage Sponsor” of this unique event.

Compatible values

As the company is one of the flagship iGaming suppliers committed to creativity, aiming to overcome the familiar and long-used approach to game production and transform the world view of gambling products, its values and future orientation are fully compatible with the out-of-the-box spirit of the upcoming summit and HIPTHER.

Full interview

evoplay_main_stage_sponsor_at_gaming_tech_cee_summitFor this special occasion, European Gaming spoke with the Head of Sales at Evoplay, Ihor Zarechnyi, about the news, the firm’s achievements so far and the huge importance of Eastern and Central Europe for the firm.

Regarding the interview, Ihor noted that the company is rapidly developing force that brings new things and views to the industry and that its team works as one, because in a very short time it managed to create more than 200 slots. In addition to innovative slots, it also creates new technology like the Spinential system. Additionally, when asked about the firm’s decision to rebrand in 2021, he said that they were very lucky because their main focus is online gaming, and with the pandemic, the number of iGaming players has only increased, which further caused the need for firm to clearly define its goals, strategy and values, hence the rebranding process.

Furthermore, being a relatively young company, it is more included in the crypto iGaming business, meaning it partners with various crypto-based platforms, which further means it signs a content distribution agreement with them and they offer its games via their platforms which further increases Evoplay’s revenue. As for other partnerships, those with SoftGamings, Relax and EveryMatrix, were especially important to Ihor, because they enabled Evoplay to introduce itself to a wider audience.

What’s more, when it comes to Evoplay’s rapidly growing library of games, the most exciting for Ihor is Star Guardians, which he says is an amazing true-to-life adventure equipped with one-of-a-kind RPG-inspired gameplay.

However, the main conclusion of this interview is that the firm is very open because it works with crypto-platforms as mentioned above and uses modern, high-value technology like fintech, blockchain and web3 to open new opportunities in the world of gambling to satisfy the players, which is just an extra proof that HIPTHER Agency made the right choice by choosing this particular company for such an important role at the upcoming summit.

Source: “Evoplay Brings the Future of iGaming to GamingTECH CEE Summit” , European Gaming, August 28, 2023

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Sports Wagers in Louisiana Amount to 135 Million Dollars in July

The Louisiana Gaming Control Board, the regulator in charge of overseeing sports betting and gambling in the state, has announced the sector’s financial results for the month of July 2023 and the numbers show a healthy increase in sports wagers.

Going Mobile

louisiana_reports_sports_wagers_of_dlr135_million_in_july (1)Sports wagers in Louisiana amounted to 134.8 million dollars in July, a figure which represents an increase of 14 percent compared to the same month of the previous year.

The best-performing sector was mobile sports betting, which attracted 122.5 million dollars in wagers during the month of July. That total represents an increase of 18.6 percent year-on-year. Baseball was the most popular sport for mobile bettors in Louisiana in July, it managed to attract wagers amounting to a total of 2.7 million dollars.

Retail sportsbooks in the state did not perform so well, in fact, they recorded a significant decline in July. The total wagers at retail locations was 19.4 percent lower compared to the financial results of July 2022, amounting to just 12.2 million dollars. In the case of retail sportsbooks most punters chose to play parlay bets, which attracted over 1.2 million dollars in wagers.

Casinos Register Downward Trend

Casino revenue in the state of Louisiana was not that great in the month of July, it registered a decrease both when compared to July 2022 and with June 2023. Harrah’s New Orleans Casino, the land-based venue which is owned and operated by Caesars Entertainment, reported gross gaming revenue of 17.5 million dollars in July 2023, 11.9 percent lower than the previous month and 22.8 less than what it recorded in July 2022.

Riverboat casinos in the state managed to bring in a total of 146.6 million dollars in adjusted gross revenue during the month of July. That was a good result considering that two riverboat casinos, one in Lake Charles and another in Bossier City, are currently closed.

Slot games located at the state’s racetracks reported slight increases in activity during July compared last month and last year. The Evangeline Downs racetrack registered the largest increase, with adjusted gross revenue going up by 7.3 percent to almost 6.5 million dollars.

Delta Downs was the best-performing racetrack in July when it comes to adjusted gross revenue, with a total amount of over 14.2 million dollars. Overall, total revenue from slot machines in Louisiana amounted to 27.6 million dollars, while the four racetracks in the state paid a total of 4.2 million in state tax.

Source: “Louisiana mobile sports betting wagers rise 18.6% year-over-year for July“. Gaming America. August 22, 2023.

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