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Soft2Bet Announces Its Plans for 2023

After successful 2023, Soft2Bet is looking forward to ways to further expand its business in 2024.

Gamification and interesting tools

soft2bet-shares-2023-results-and-predicts-biggest-igaming-trends-for-2024-The company’s popular gamification features, which are already advanced and customized to fulfill the partners’ needs, will be further expanded and tailored to suit the players in different regulated markets.

‍Gamification is a term related to social and casual gaming and it has become very important in the industry. Currently, it is used to express upgrading the engagement and gameplay, as well as the overall gaming experience.

‍Soft2Bet uses gamification to incorporate social engagement and gameplay tools into its content. The company created an advanced gamification engine, Soft2Bet Motivational Engineering Gaming Application (MEGA) to fulfill the wishes of the players in different markets.

So far, MEGA had great success, and the financial and product-performance results have been a blast. However, the company plans to further expand its app.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “In practice, this translates into our tech, development, marketing or CRM teams spending many man-hours integrating all those elements into our products’ gameplay. This has meant hours of painstaking technical work developing a fully integrated solution that is seamless, secure, tailored, and geo-targeted to players’ habits and preferences. This work is paying off and has enabled Soft2Bet to grow faster than ever in 2023.”

Mobile gaming and incorporation of AI technologies

However, the company plans to focus more on the online gambling market, which is estimated to earn more than $150 billion by the end of the decade. Currently, about 70% of all online betting revenue is earned through mobile apps, so the company plans to further upgrade its features and offer players new, customized, and unique mobile gaming experience.

However, in the era of various AI technologies, it’s important not to forget about them. Soft2Bet will continue to look for different ways to incorporate advanced AI solutions into its offering, especially in the field of data analytics, which will help in upgrading the player experience and tailor the offering to suit the players.

Also, player behavior analytics is one of the most important things to consider in the next year.

Responsible gaming remains in the spotlight in 2024, as always. In the next year, it is estimated that the industry will figure out new tools and solutions and come up with new, innovative ideas for keeping gaming safe and secure for all.

Soft2Bet prepared a lot more new content for 2024, including the fantastic City Builder features for the players who enjoy casinos, as well as Sports Stadiums for sports betting fans.

‍Martin Collins, CBDO at Soft2Bet, commented: “For 2024, we look forward to furthering our innovation and motivational engineering offerings while expanding our reach across the globe. The next year will be a pivotal one both for our company and the iGaming industry more broadly. We focused on driving these exciting new trends as we continue to disrupt and drive the industry forward.”

Source: “Soft2Bet Shares 2023 Results and Predicts Biggest iGaming Trends for 2024”. Soft2Bet. December 22, 2023.

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Casino de Montreal Announces Expansion With 200-Room Hotel in Parc Jean-Drapeau

Casino de Montreal is expanding its resort footprint on Notre Dame Island in Jean-Drapeau Park with a new 200-room hotel.

Casino de Montreal hotel Loto-Quebec
An aerial view of Casino de Montreal in Quebec. Loto-Quebec announced on Monday its plans to build a 200-room hotel on Notre Dame Island in Parc Jean-Drapeau. (Image: Loto-Quebec)

Loto-Quebec, the government organization that regulates and operates casinos and lottery gaming in the province, announced on Monday its plans to expand Casino de Montreal. The CA$150 million (US$112 million) project is expected to take two to three years to complete.

The hotel will be built adjacent to the current casino, which is located across the St. Lawrence River from St. Helen’s Island. Casino de Montreal doesn’t currently offer on-site lodging.

The Casino de Montreal has been a landmark in this city for 30 years. We’re very proud to announce the construction of this hotel, as it’ll move the casino to the top among the best entertainment destinations. It’ll showcase Montreal beautifully,” said Jean-François Bergeron, president and chief executive officer at Loto-Quebec.

Casino de Montreal replaced the International Universal Exposition, commonly called Expo 67, which was built for the 1967 World’s Fair. The casino has more than 3,200 slot machines and 115 electronic and live dealer table games.

Local Opposition

Loto-Quebec is a crown corporation that owns six resorts and gaming facilities. Along with Casino de Montreal, they are Casino du Lac-Leamy in Gatineau, Casino de Mont-Tremblant, Hotel-Casino de Charlevoix in La Malbaie, Salon de jeux de Quebec, and Salon de jeux de Trois-Rivieres.

Casino de Montreal attracts more than seven million visitors annually. Caroline Prouix, the minister of tourism for the Lanaudiere Region, said an accompanying hotel will enhance the destination’s attractiveness and “further increase Montreal’s visibility on the world stage.”

Not everyone agrees a hotel is what Jean-Drapeau Park is missing.

Parc Jean-Drapeau is a jewel that deserves to be developed further, but not by adding a luxury hotel. I cannot believe the city is going to let a hotel be built in the center of a prestigious park. This is a completely unacceptable commodification of public space,” said Craig Sauve, a city councilor.

Sauve added that the luxury hotel will primarily serve an “affluent clientele.” He opined that those guests will be provided with “beautiful views of the Formula 1 track from balconies and luxurious suites” while Montrealers “lose out as they lose access to an entire sector of Notre Dame.”

Early Planning Stages

Specific details of the Casino de Montreal hotel aren’t yet known, as Loto-Quebec says it’s only in the beginning stages of fielding bids from developers. The lottery and gaming corporation says it supports a “low-height building” with the “highest sustainability standards to minimize the environmental impact.”

Parc Jean-Drapeau is the third-largest park in Montreal at about 520 acres. St. Helen’s Island was named by the French explorer Samuel de Champlain, who discovered it in 1611, after his wife Helene.

St. Helen’s was privately owned until the British government acquired the site in 1818 and used it as a fort until the new Canadian government bought it in 1870 and converted it to a public park. The artificial Notre Dame Island was constructed for the 1967 World’s Fair.

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Evolution Announces Landmark Launch of Crazy Time in the United States

landmark-us-launch-for-crazy-time-evolutions-world-1-online-live-game-show-1Evolution, the world’s top supplier of live dealer games for online casinos, has announced that Crazy Time, one of its most popular live casino titles, has finally been launched in the United States.

Crazy Time was first released in 2020 and back then it was the most expensive live casino game show ever created by Evolution, a game that took more than a year to make.

Now the hugely popular live casino title was first made available to the American public as Evolution began to stream it from its live casino studio located in New Jersey. The release follows two other successful launches in the United States for Evolution as Crazy Coin Flip was unveiled in New Jersey and Super Sic Bo in Pennsylvania earlier this month. Evolution also announced that all three live casino titles will go live in more American states in 2024.

An Ambitious Game

Evolution describes Crazy Time as one of its “most ambitious games,” a title which features several cutting-edge technologies such as multi-camera live game show action, random number generator multipliers, augmented reality and slot-style video gaming elements.

The gameplay is centered on a main game which is complemented by four interactive bonus games. The main game has a two-reel Top Slot at its core, a slot that spins at the same time as a money wheel. Then the bonus games kick in, adding lots of excitement with features such as a shooting gallery in Cash Hunt, a Coin Flip, a Puck drop in Pachinko, and the bonus game.

In these bonus games players can really boost their potential earnings, considering that the maximum multiplier that can be reached is no less than 10,000x. The bonus games in has proven extremely popular and that is why they inspired Evolution to create new titles such as Crazy Coin Flip, Red Door Roulette and Crazy Pachinko.

Landmark Launch

Jacob Claesson, Chief Executive Officer for North America at North America, described the launch of Crazy Time in New Jersey as “a landmark moment” for the company and for the United States online gambling market as a whole.

“Operators and players alike have praised Crazy Time’s incredibly high production values, its commitment to entertainment and depth of engagement,” the Evolution executive underlined, while declaring himself “incredibly excited” to offer U.S. players such a successful live casino title.

The bonus games featured in Crazy Time “have reinvented the way casino games are played,” Jacob Claesson added, pointing out that the game delivers “a true game show experience unlike no other.”

Source: “Landmark Us Launch For Crazy Time, Evolution’s World #1 Online Live Game Show“. Evolution. December 12, 2023.

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ComeOn Group Announces Launch of Live Dealer Lounge in Scandinavia

comeon_group_announces_launch_of_live_dealer_lounge_in_scandinaviaComeOn Group has announced the launch of a brand new live dealer casino suite in Scandinavia under the “brand-within-a-brand” name, Nordic Ruby Lounge. The premier bespoke gaming studio joins the rest of the Ruby Lounge portfolio launched within the brand with Evolution Live Gaming in March 2022.

The live studio offers players in the Nordic region a local touch and native entertainment and will be available across the company’s core markets. One differentiation is the hosting of local games by native live dealers giving the suite a personalized and customized touch.

Bespoke Environment for Nordic Players

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are extremely happy to see Nordic Ruby Lounge take things to the next level with our live casino offer. Our Nordic players can now enjoy a bespoke environment locally tailored around their preferences, with native dealers for that extra cherry on top. It’s been about great teamwork throughout all involved departments, which has landed us in a great quality product with a truly impressive design and functionality. For us, the launch of Nordic Ruby Lounge is a great milestone and with that said we are looking forward to seeing Nordic Ruby Lounge succeed and take things up a notch.”

Nordic Ruby Lounge joins the Group’s Ruby Lounge portfolio, which was launched in early 2022. ComeOn and Evolution have enjoyed a successful partnership since 2013 and Ruby Lounge gave ComeOn a great opportunity to make a strong brand identity statement with the bespoke games. Making it wholly Nordic and enhancing the native offering gives it a chance to re-introduce the brand within a brand with the personalized touches it needs to be the top-tier studio in the region.

The dedicated ComeOn team serves up roulette and blackjack from several tables across the Group’s Nordic brands creating a one-of-a-kind live studio product that sets a high standard for competitors to reach for and marks a milestone in ComeOn’s track for growth.

When the broader Ruby Lounge portfolio was launched by the partners across multiple online markets, rather than restricted to the Nordics as today’s debut is, it was comprised of one Roulette table and eight blackjack tables.

The games operated 24/7 from Evolution studios and were served as well by dedicated ComeOn dealers.

Live Suite Appears in Several Nordic Casinos

ComeOn Group’s extensive brand portfolio includes ComeOn, Snabbare, Hajper and Casinostugan and several more, with the Group operating in multiple markets including Sweden and Denmark.

Commenting in March on the initial launch of Ruby Lounge, Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “The Ruby Lounge extends choice and entertainment, offering an exclusive, premium, vibrant and exciting live gaming experience. Once again, Evolution has proved what great partners they are. The Ruby Lounge has such a strong identity yet works with all our brands.”

At that time Erland Hellstrom, Commercial Manager at Evolution, commented: “We have been working closely with ComeOn Group for many years and we’re delighted that their dedicated live casino environment is now live. The end result is magnificent and early statistics suggest that ComeOn Group players absolutely love the whole look and feel of this premium environment with its world-class live casino games.”

Beyond the Nordics, ComeOn added a bespoke Group branded live dealer game studio powered by Stake Logic Live games to its Dutch-facing brand in late 2022.

Source: ComeOn Group launches new bespoke live casino studio under the name Nordic Ruby Lounge, EU Gaming News, June 1, 2023

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Resorts Atlantic City Announces 45th Anniversary Plans with Kelsey Grammer

Resorts Atlantic City forever changed the New Jersey beachfront town when its casino floor opened in May 1978. This Memorial Day weekend, the Boardwalk resort will celebrate its 45th anniversary of continuous operation and its reign as the oldest casino resort in town.

Resorts Atlantic City anniversary New Jersey
Resorts Atlantic City hosts the “Annual Opening of the Sea Ceremony” on Memorial Day 2022. The yearly tradition includes dropping hundreds of beach balls on the Atlantic City Boardwalk. The event marks the unofficial start of the busy season for the nine casinos. (Image: Casino.org)

Owned by Morris Bailey and Dennis Gomes, Resorts World has been operated by Mohegan, a subsidiary of Connecticut’s Mohegan Tribe, since 2012.

Resorts traditionally hosts Atlantic City’s annual beach ball drop on the Boardwalk during the Memorial Day weekend. The event marks the unofficial start of summer for the resort town. This Memorial Day, festivities will be extra special, as Resorts looks back on 45 years.

Being the first Casino Hotel in Atlantic City, it’s a huge accomplishment to celebrate 45 years of operation,” said Mark Giannantonio, president and CEO at Resorts. “This wonderful milestone is a testament to the culture at our hotel, the hard work and dedication of our team members, and the loyalty of our guests.”

“We look forward to continued growth and success as Resorts Casino Hotel embarks on its next 45 years and beyond,” Giannantonio said.

A-List Host, New Cocktail Venue

Actor and New Jersey native Kelsey Grammer will cohost Resorts’ 45th-anniversary shindig with Atlantic City Mayor Marty Small Sr.

Grammer and Small will be the emcees for the beach ball drop — officially the “Annual Opening of the Sea Ceremony” — at 1 p.m. EST on Friday, May 26.

That night, a Bee Gees tribute band will take the stage at Resorts’ Superstar Theater. A Resorts release said the band will feature “present and former members of world-renowned acts and offer all the classic 70s disco hits from ‘Stayin Alive’ to ‘Night Fever’, while embracing the early works such as ‘To Love Somebody.’”

To commemorate its opening in the late 1970s, Resorts renovated its Bar One cocktail spot just steps from the hotel lobby into Lounge78. The new watering hole is a retro-themed venue paying tribute to Resorts’ 1978 opening.

iGaming Lifeline

Resorts has benefited greatly from New Jersey legalizing iGaming in 2011. It took more than two years before online slots and table games went live in November 2013 because of legal concerns. Specifically, whether the federal Wire Act prevented a state from allowing intrastate internet casino gambling.

Resorts was an eager supporter of online poker and internet casino games, and that’s turned out to be a winning bet over the past decade. In fact, Resorts generates far more gross gaming revenue (GGR) online than it does on its brick-and-mortar casino floor.

In 2021 and 2022, Resorts’ land-based casino reported GGR of $168.6 million and $168.1 million. Meanwhile, Resorts Digital, Bailey and Gomes’ iGaming entity in New Jersey, reported GGR of $450.7 million and $546.5 million during those two years.

New Jersey’s licensing law requires that all iGaming platforms be tethered to one of the nine casinos in Atlantic City. PokerStars lends its casino license to five online casino and sports betting sites, including ResortsCasino, Barstool Sportsbook, DraftKings, Mohegan Sun Casino, and PokerStars NJ.

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