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Microgaming Updates Brand Looking to Return to Leading Market Position

Entering its third decade of operation, Microgaming, a pioneering platform software provider, announces a complete visual rebrand for its corporate websites. The move is expected to redefine the company’s identity and strengthen its transformative journey.

Comprehensive Website Update

The comprehensive update of the corporate online presentation, including the subsidized PlayItForward websites, represents a milestone in the 30-year company’s history. Microgaming is entering a new era of its operations and the transformation is designed to provide an effective marketing tool to ensure an appealing yet seamless transition.

Name and Logo Remains the Same

For such purpose, the visual language of the brand will continue to communicate with customers and partners in the same manner as before. The Microgaming name and logo will remain unchanged as the company sets out for a transformative journey to get back to the position of a leading platform software provider superiorly held in 1994.

Focus on People

Therefore the upgrade of the corporate web pages will provide the brand with a contemporary look and sophisticated design to communicate the company’s focus on its people. The visual transformation is a part of the new corporate strategy designed to refresh the brand and open a brand new chapter of its operations.

Addition of Game Aggregation Business

Microgaming will add weight to its operations by adding its new content aggregation business to the established corporate platform software and technology provisions. The addition is a result of the Games Global’s acquisition of Micogaming’s online gaming and content distribution operations in 2022.

Bridge Over Still Waters

microgaming_unveils_new_corporate_and_play_it_forward_websitesAs a pioneering platform and technology software provider, Microgaming has powered leading online gaming brands and currently distributes over 210 million bets on a daily basis. The latest overhaul is set to represent a bridge across still waters between the past and future pioneer’s accomplishments. It’s no wonder that such a transition has been facilitated by the board and the employees alike as the company has earned over 20 industry awards for the application of diversity and inclusion standards in the workplace.

Alex Wilson, Head of Marketing at Microgaming, commented:  “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breathe fresh visual life into our brand, but also redefine who we are as a business’’.

Wilson added: “Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”

Source: “Microgaming Unveils New Corporate and PlayItForward Websites’’. Microgaming. February 5, 2024.

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Endorphina Goes Live in Italy Thanks to the Deal with Admiralbet!

We’ve got some thrilling news to share that’s bound to elevate your online casino experience to a whole new level.

Endorphina, a well-established provider that is at the top of the list of the best providers, has recently grown its global reach after it joined forces with AdmiralBet, an established name in Italy’s vibrant gaming landscape. Buckle up, because we’re about to embark on an epic gaming adventure!

Meet AdmiralBet, Your Ultimate Gaming Destination

the_leading_igaming_provider_endorphina_becomes_partners_with_admiralbet_italy (1)Before we dive into the excitement of Endorphina’s games, let’s take a moment to appreciate AdmiralBet. This isn’t your run-of-the-mill gaming platform – oh no. AdmiralBet is part of the esteemed ADMIRAL Sport Srl, a stalwart in Italy’s gaming scene since 2012. As a subsidiary of the renowned NOVOMATIC Group, AdmiralBet boasts a stellar reputation for excellence, reliability, and innovation in the gaming industry.

Now, let’s talk about Endorphina. The company’s team is not only made up of developers, they’re creators of immersive gaming experiences that leave players spellbound. Think mind-blowing themes, stunning visuals, and gameplay mechanics designed to keep you on the edge of your seat. With Endorphina’s signature blend of creativity and innovation, every spin is an adventure waiting to unfold.

Why This Partnership Matters

What makes the collaboration between Endorphina and AdmiralBet so significant? It’s not just about offering games, but about the company’s love for creating a premium gaming experience rooted in quality, fairness, and player satisfaction. Both Endorphina and AdmiralBet are reserved to responsible gaming practices, ensuring that players can enjoy their favorite titles in a safe and secure environment.

So, what can you expect from this exciting partnership Get ready for a treasure trove of thrilling games that cater to every type of player. From classic slots with a modern twist to innovative new releases packed with bonus features and big win potential, Endorphina’s game library has something for everyone. And now, with its games available on AdmiralBet’s platform, the excitement is just a click away!

If you’re itching to experience the magic of Endorphina’s games on AdmiralBet, there’s no time like the present! Whether you’re a seasoned pro or a newcomer to the world of online gaming, you’re in for an unforgettable ride. So, fire up your device, head over to AdmiralBet, and get ready to spin, win, and immerse yourself in the thrill of top-notch casino entertainment. Your next gaming adventure awaits!

Zdenek Llosa, Senior Partnership Manager at Endorphina shared a few words on this deal and said: “We have been working with Admiral Group in different markets and are quite pleased to extend our partnership in Italy. For us it is one of the most important markets, and we understand the challenges of providing premium content at its highest level to each operator. Our content is becoming more popular, and we are very looking forward to working alongside Admiral, a tier 1 operator in Italy.”

Source: ”The leading iGaming provider Endorphina becomes partners with AdmiralBet!”, europeangaming.eu April 03, 2024.

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First Edition of Italian Gaming Expo & Conference Coming Up in Rome

ITALIAN_GAMING_EXPO_and_CONFERENCE_THE_FUTURE_HAS_ALREADY_BEGUN_AND_LOOKS_AT_SUSTAINABILITY_Rome, the capital city of Italy, will host a major iGaming industry event, the first edition of IGE – Italian Gaming Expo & Conference, which will take place on April 18 and 19 at the Palazzo dei Congressi.

The event will bring together over 60 speakers from various countries located both in Europe and the rest of the world. There will also be over 30 companies from the industry involved and over 10 key Italian and European institutions: Agenzia delle Dogane e dei Monopoli, Coni, Agcom, Ministry of Home Affairs, Ministry of Agriculture, State Police, Finance Police, Europol, Interpol, as well as the Italian Government and Parliament.

Foreign regulators such as the U.K. Gambling Commission and the Malta Gaming Authority will also be represented at the event, alongside several international entities like the International Association of Gaming Regulators and the United Lotteries for Integrity in Sports.

The Italian Gaming Expo & Conference was created as a brand new business-to-business event dedicated to the iGaming and sports betting industry in Italy, a key regulated market in Europe. The event will focus on content and will try to define the guidelines for companies that want to evolve in this industry in future years through innovation and sustainability.

The event will bring together institutions, experts, scholars, influencers and companies which will have an open dialogue on various topics that are very important for the future of the industry in the Italian regulated market and beyond.

Perfect Timing

The Italian Gaming Expo & Conference couldn’t have come at a better time since 2024 is marked by the intention of the Italian Government and Parliament to reform the gaming sector in the country, along with the issuing of tenders for the renewal of the current licenses.

The Italian online casino and sports betting market has been the subject of gradual regulation over the past twenty years and overall it has been a success since other jurisdictions have attempted to copy the model in recent years.

The event has put together a Scientific Committee that has illustrious components, scholars and industry professionals that are well-known in the field. Among the members of the committee we can mention Lucio Lamberti, Professor of Marketing Analytics and Analytics for Business Lab at Politecnico di Milano, Francesco Rodano, Chief Policy Officer at Playtech and Former Online Gaming Regulator, and Ludovico Calvi, Honorary President United Lotteries for Integrity in Sports.

The first edition of the Italian Gaming Expo & Conference will end with the first edition of the Italian Gaming Awards, which will reward the Italian gaming operators and suppliers that have proven their excellence and commitment to the best practices.

Source: “ITALIAN GAMING EXPO & CONFERENCE THE FUTURE HAS ALREADY BEGUN AND LOOKS AT SUSTAINABILITY”. European Gaming. April 2, 2024.

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DraftKings, MGM, Hard Rock Mull Entering Brazil Online Betting Market

Last year, Brazil established regulatory guidelines for its online wagering market — a move that’s expected to lure some of the industry’s biggest players to Latin America’s largest economies.

The Brazilian flag flying against a backdrop of the sun
The Brazilian flag flying against a backdrop of the sun. DraftKings and MGM are among the US companies that could pursue online wagering licenses there. (Image: Pixabay)

It’s rumored that US-based betting behemoths DraftKings (NASDAQ: DKNG), MGM Resorts International (NYSE: MGM), and Hard Rock International are examining avenues for entering the most populous country in the region.

The list of nearly 135 pre-registrants for Brazilian online wagering permits reads like a who’s who of the gaming industry and includes US-based firms such as Bally’s (NYSE: BALY), DraftKings, and MGM as well  as entities tied to European sportsbook giants Entain and Flutter Entertainment (NYSE: FLUT), among many more.

For domestic iGaming and sportsbook operators, the allure of Brazil is easy to understand. State-level legalization in the US is slowing with widespread belief that it could be years before California and Texas permit mobile sports betting. Conversely, Brazil has the framework in place and is home to more than 209 million people, making it the sixth-largest country in the world.

Brazil Could Increase Allure of Rush Street Interactive

Already rumored to be a takeover target, Rush Street Interactive (NYSE: RSI)could draw increased interest from potential suitors as Brazil liberalizes its online wagering market.

The reasoning is simple. It’s widely believed Brazilian regulators will be partial home-grown companies and those with established footprints in Latin America when awarding licenses. With sports betting operations in Colombia and Mexico, Rush Street Interactive is the only US-based gaming company that checks the latter box.

There has also been talk the operator could eventually enter Argentina and Peru. Should RSI prove successful in procuring a Brazilian license, it could make the firm an attractive target for another US-based operator that sees opportunity in Latin America.

Last month, Bloomberg reported that RSI approached multiple prospective buyers, including DraftKings, but the company has yet to publicly confirm such talks.

Brazil Could Be Next Great Sports Wagering Frontier

Alone, Brazil’s status as the region’s largest economy and most populous nation make it alluring for gaming companies, but there’s more to the story.

The country doesn’t have Las Vegas-style, land-based casinos and there’s little indication that policy will change anytime soon, indicating iGaming could be a hit among Brazilian bettors that want access to table games.

On the sports wagering front, Brazil is famously one of the most soccer-rabid countries in the world. It has five World Cup titles, is the only country to compete in all 21 editions of the tournament, and holds several other records, including games played, matches won, and goals scored.

Still, the NFL is increasingly popular there and Sao Paulo will host the league’s first game in South America in 2024. The NBA is also popular among residents in what is the world’s tenth-largest economy.

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Pragmatic Play Offers $1,000,000 Prize Pool in the Blackjack League Tournaments

Pragmatic Play, one of the leading content suppliers to the iGaming industry, has launched the Blackjack League series of daily tournaments to feature a breathtaking EUR 1,000,000 monthly prize pool. The unique tournament series, dedicated to the popular Live Casino card game, has started on 1 April to run through 30 June 2024, with Pragmatic Play committed to fully fund the prizes offered during the campaign.

Tournaments Running From 1 April to 30 June 2024

Like any other league, the Blackjack League is divided into four daily tournaments depending on the stake level. The names of these divisions – Bronze, Silver, Gold, and Prive – speak for themselves and invite players to join the tournament that best fits in with their gaming ambitions. Indeed, the Prive tournaments offer the highest daily prize of EUR10,000 available for a single player.

Up to EUR 10,000 Daily Prizes

The Gold daily tournaments will follow with the EUR15,000 daily prize pool available to be shared among 49 players. The Silver division will distribute the EUR 7,000 daily prize across 200 winners, while the Bronze tournament is looking to make its EUR 3,000 daily prize equally distributed across 250 winning players.

All Blackjack League tournaments are supported by innovative solutions and tools to provide a smooth and easy game play. All that players need to do is to accumulate points for consecutive wins in Bronze, Silver and Gold tournaments to seek the designated payouts. At the same time, the Privé tournament will wait for the player with the longest single win streak to reward the EUR10,000 daily payout.

Elevated Casino Experience

PRAGMATIC_PLAY_LAUNCHES_e1_000_000_MONTHLY_BLACKJACK_LEAGUE_The Blackjack League is the latest release of the innovative and productive content provider set to bring the classic casino experience to another level. The game extends the Provider Play’s Live Casino potfolio containing over 100 Blackjack tables. Blackjack League follows the player-favorite gems like Blackjack, VIP Blackjack, Speed Blackjack, Privé Lounge Blackjack, and the recent Blackjack X release.

Pragmatic Play offers the unique title to gaming enthusiasts to continue the streak of rewarding gaming experiences. The supplier keeps the pace in the market at a rate of as many as up to eight monthly releases. All of these are available for seamless integrations with worldwide gaming platforms and used to increase Pragmatic Play’s presence before the increased iGaming audience.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Blackjack League is a thrilling addition to our Live Casino offering. Awarding 500 cash prizes every day from a €1,000,000 monthly prize pool, completely funded by Pragmatic Play, the tournament-based league will add even more incentive for players to enjoy our leading range of Blackjack titles.”

Source: “Pragmatic Play Launches EUR 1,000,000 Monthly Blackjack League”. Pragmatic Play. April 1, 2024.

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