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Games Global Launches Cash Splash, a New Promotional Tournament Tool

games-global-launches-promotional-tournament-tool-cash-splashGames Global, the powerful international distributor of games for online casinos, has announced the launch of Cash Splash, an exciting new tournament tool that is expected to bring fresh thrills to players from all over the world.

This new promotional mechanic will see Games Global offer big prizes across a wide range of tournaments and also feature prize drop promotions on its most popular casino games.

The new promotional tool is designed to increase player retention and reward loyalty as players will have the chance to win big prizes if they choose to enter tournaments on participating titles. Participants will be able to monitor their progress with the help of a live leaderboard, while the best players will grab the biggest prizes at the end of it all. Promotional prize drops on the other hand will surprise players as they will randomly trigger on any spin in certain games.

Moreover, in order to celebrate the launch of Cash Splash, Games Global has announced it will hold a grand tournament in December with prizes worth 500,000 euros. There are several casino operators participating in this tournament, including big names such as Betfred and ComeOn Group.

A Leader in Jackpot Products

Speaking about the new tournament tool, Andrew Booth, Chief Product Officer at Games Global, underlined that his company has a reputation for being “a leader in jackpot products” and added that the Cash Splash “goes hand-in-hand” with that reputation. “We firmly believe we have another winning innovation on our hands and are truly excited to splash the cash in the coming months,” Andrew Booth concluded.

Irina Mendeza, Director of Customer Experience at Games Global, added that the company’s main focus is on “enabling operators to shine” by “creating unforgettable experiences” for players. “There’s nothing more exciting” than offering people the chance to “get their hands on impressive cash prizes,” the Games Global executive added.

Games Global started out quite recently, in 2021, but already managed to become an international powerhouse in the iGaming industry. The company currently offers over 3,000 different games to casino operators, with content coming from over 50 partner studios from over 25 different countries. Games Global currently has agreements with over 900 different online casino brands from all around the world.

Source: “Games Global launches promotional tournament tool Cash Splash“. European Gaming. October 19, 2023.

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Betsson Group Presents Newest Global Marketing Concept; Excitement Of Betting More Valuable Than Big Wins

betsson_launches_new_gloal_marketing_conceptBetsson Group, in addition to commemorating 60 years in 2023, is now debuting its latest international marketing concept named “A bet makes the difference.” Additionally, this concept is all about strengthening the previous message that wagering is more about increasing enthusiasm rather than huge wins. However, the latest commercials, first and foremost produced in-house, are Betsson’s most aspiring production to date and will originally appear in more than 10 countries in Latin American and Europe.

Establishment of an internal global creative center

Betsson, the flagship brand of the Betsson Group, has not so long ago experienced a notable growth, especially in Latin America, where it also not so long ago officially became the “main sponsor” of the iconic Argentine football club, Boca Juniors. In this regard, speaking about the mentioned marketing concept, CEO of Betsson Group, Jesper Svensson, commented: “As we expand our presence across various markets, we have established an in-house international creative hub. I am really excited to unveil our most ambitious commercial yet, solidifying Betsson as the most exciting brand in the industry.”

Moreover, the essence of this concept emphasizes that “the inherent excitement of betting is more important than fixating solely on winnings.” On that note, Global Brand Director of Betsson, Kay Höök, said: “While we can’t control the excitement of a match or guarantee wins, we can assure our customers that placing a bet, small or big, will amplify the excitement. While many other betting companies focus on big, quick wins, our emphasis lies in cherishing the excitement itself and the heightened entertainment that a bet provides.”

Commercials description

To highlight the mentioned message, the commercials show how an apparently ordinary and silly match turns into an outstanding and highly exciting experience when one person in the audience decides to place a bet. The plot of the commercials, directed by award-winning director Rodrigo Saavedra (Immigrant), take place in a “dramatically charged setting,” while production of the film is almost identical to the renowned international lifestyle brand. However, even if it is a casino, the commercials tend to emphasize the enthusiasm of betting as a form of entertainment, rather than “the more typical focus on winning moments.”

On that note, Höök further adds: “Our goal is to enhance the entertainment value and intensify the excitement for our customers. While potential winnings remain a possibility, we don’t want the prospect of winning to define our communication. Our message is that when you gamble responsibly, you will enjoy the excitement even if you don’t win.”

Additionally, for the group, this unique international marketing concept represents an important step towards modifying the industry scene and reformulating the core of entertainment via responsible engagement.

Source: “Betsson Launches New Global Marketing Concept”. European Gaming. August 21, 2023

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IGT Considers Selling Off/Listing PlayDigital and Global Gaming Assets

igt_considers_selling_off_Listing_play_digital_and_global_gaming_assetsCasino equipment maker and digital gaming content provider International Game Technology Plc (IGT) has announced that its board of directors is “evaluating potential strategic alternatives” for the group’s global gaming and PlayDigital segments, “in order to unlock the full value of IGT’s portfolio.”

“IGT’s board of directors is considering a broad range of potential alternatives, including but not limited to a sale, merger or spin-off, as well as retaining and further investing in the global gaming and PlayDigital businesses,” the firm said in a Thursday press release.

Lottery Giant Behind IGT Name

Formerly known as Gtech S.p.A. and Lottomatica S.p.A. until a takeover of Si Red’s Las Vegas, Nevada-based IGT in 2015, the group is a multinational gambling company that produces various gambling technology including slot machines. While the company is headquartered in the UK, it maintains major offices in Rome, Providence, Rhode Island, and Las Vegas, and is controlled, with a 51 percent stake, by De Agostini, an Italian company founded in 1901.

The overall company, which includes the world’s largest lottery supplier by gross receipts, generated over $400 billion in revenues.

IGT’s chief executive, Vince Sadusky, said in a statement that the company remained “focused on the execution <of its> growth objectives and multi-year goals” as outlined in November 2021, and is reviewing and evaluating strategic alternatives for the gaming and digital segments. At that time the company noted its digital and betting businesses were to be included in a potential public listing of assets.

“Regardless of the outcome of this process, IGT is well-positioned to deliver on its long-term growth and profit targets,” noted Sadusky in the Thursday announcement.

Mediobanca, Deutsche Bank, and Macquarie Capital have been brought in as financial advisors in concert with Sidley Austin and White & Case acting as legal counsel for the potential public listing.

Global gaming revenue for the group for the first quarter of 2023 was up more than 21% compared to a year ago at US$389 million. Digital and betting segment revenues stood at $47m one year ago and have risen to $55m. The first three months of the year generated $23m in net profits for shareholders with revenues up nearly 1% and just brushing past $1.06b.

The company would appear to be flush with cash and an increasingly powerful credit profile. From January 1, 2023, to the end of the first quarter, net debt dropped from $5.15b to $5.12b as the company started the year with “significant cash flow generation and further improvement” in its credit profile.

No Decisions Have Been Made

On Thursday, the company noted that “No decision has been made regarding any alternative, there is no timeline for the review and there can be no assurance that the exploration of strategic alternatives will result in any transaction.”

Marco Sala, the executive chair was quoted in the information release: “Over the last three years, IGT has sharpened its strategic focus by reorganizing around core product verticals, monetizing non-core assets, reducing structural costs, and significantly improving its credit profile.”

Sala added: “We believe the intrinsic value of IGT’s market-leading businesses and diversified cash flow profile is not currently reflected in our stock price and the timing is right to assess opportunities that may enhance value for IGT’s shareholders.”

Stock prices were up at the close of trading on Thursday nearly 4% after the announcement at $31.50.

For decades, Gtech/Lottomatica competed and sometimes cooperated with Scientific Games, the other world lottery leader. However, Scientific Games restructured and rebranded itself to Light & Wonder. Major changes included the sale of its lottery business which still retains the Scientific Games name for about $5b and offloaded its sportsbetting business for about $800m. Light and Wonder’s stock price closed more than double that of IGT at $66.97 Thursday.

Source:

IGT mulls possible sale, spin-off of gaming, digital units, GGRAsia, June 9, 2023

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NagaWorld Union Boss Receives Global Human Rights Defender Award While Jailed in Cambodia

Cambodia has promised to take human rights more seriously, but certain actions, like the continued imprisonment of Chhim Sithar, call into question its commitment. Sithar is the leader of a union representing workers at Cambodian casino NagaWorld, and her humanitarian efforts have led to her receiving recognition from the US State Department.

NagaWorld protestors hold signs supporting jailed union leader Chhim Sithar
NagaWorld protestors hold signs supporting jailed union leader Chhim Sithar
NagaWorld protestors hold signs supporting jailed union leader Chhim Sithar. The US State Department awarded her its Human Rights Defender Award this week. (Image: Camboja News)

When thousands of NagaWorld employees began their strike in December 2021, Sithar was there. She and the workers staged their protest to try to convince NagaWorld to reinstate hundreds of employees it had let go.

Only a few weeks later, Cambodian police got involved, arresting Sithar and other union leaders for “disturbing the peace” during the peaceful demonstrations. Although they let her go, they arrested her again last November, and she remains in jail today.

Employee Crisis Becomes Human Crisis

Police re-arrested Sithar after she returned from a human rights conference in Australia. The government argued that she was on parole from the previous arrest and wasn’t allowed to leave the country.

However, when her lawyer asked for proof of the terms of her parole, the government refused to provide any documentation. It accuses her of “incitement,” and “disturbing the peace,” keeping her locked up as it determines what to do next. The maximum penalty for the charge is five years in jail.

Supporters of the protestors, as well as the US government and the United Nations (UN), have argued that Cambodia is using scare tactics to end the strike. They accuse the government of colluding with NagaCorp, the casino’s owner, to squash the strike by any means necessary.

The government has gone as far as to set up blockades to prevent workers from accessing the area of the strike. It has also frequently arrested striking workers and held them in jail cells, where the employees allege they were abused.

Cambodia asserts that the strike is illegal. This is despite the fact that it signed the ASEAN (Association of Southeast Asian Nations) Human Rights Declaration in 2012. Among other things, the UN-led agreement specifically authorizes the right to peaceful assembly.

Since the strike began, NagaWorld has reportedly settled its dispute with 255 former employees by offering deals. However, as of last week, the remaining 118 are holding out. In addition, it doesn’t look like Cambodia plans on releasing Sithar anytime soon.

Highlighting The Hypocrisy

Cambodia asserts on one hand that it supports human rights. However, it condemns them on the other. As a result, the US State Department is hoping it can shed light on the situation. It awarded Sithar its Human Rights Defender Award this past Wednesday.

Sithar was one of 10 winners of the award. They all received recognition for their unabating desire to fight for human rights. The award goes to those who show “leadership and courage while promoting and defending human rights and fundamental freedoms; countering and exposing human rights abuses by governments and businesses,” according to the Department of State.

The Global Labor Justice-International Labor Rights Forum (GLJ-ILRF), which has been following the strike and Sithar’s treatment closely, welcomed the announcement. The executive director of the organization, Jennifer Rosenbaum, said in a statement that the GLJ-ILRF will continue to fight against the union leader’s incarceration. It will also continue to work alongside the union and the NagaWorld employees to campaign for better treatment.

Cambodia released a statement about the award, as well, although it only reinforced the government’s inadequacies toward human rights. The Ministry of Foreign Affairs and International Cooperation said in a statement that the award should be given to those who advocate for “peace, national harmony and reconciliation,” as long as they don’t do it by breaking the law. Sometimes, it’s the only way.

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